Why bad feelings predict good behaviours: The role of positive and negative anticipated emotions on consumer ethical decision making

Detalhes bibliográficos
Autor(a) principal: Escadas, M.
Data de Publicação: 2019
Outros Autores: Jalali, M. S., Farhangmehr, M.
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10071/29829
Resumo: Research suggests that emotions can greatly influence consumer decision making and behaviours. Notwithstanding, our understanding of the role of anticipated emotions in what is an inherently complex deliberation process—that of consumer ethics—is still quite limited. The present study thus aims to address this gap, in two key ways: first, by measuring the influence of positive and negative anticipated emotions at each stage of the consumer ethical decision making process; and second by describing the specific emotions that most affect each component of the consumer ethical deliberation process and assessing their relative weight in predicting decisions involving ethical issues. Through the examination of 603 ethical situations and using multiple regression analysis, the findings indicate that anticipated emotions can account for up to 59% of the variance in consumer decisions involving ethics. Anticipating the experience of negative emotions as a result of carrying out an unethical behaviour was the affective component found to most influence consumer ethical deliberation process; and anticipated guilt was the discrete emotion exerting the greatest effect on consumer decision making in ethical situations. The findings indicate that more than feeling good, consumers avoid feeling bad; such that ethically favourable decisions emerge to prevent experiencing negative emotions in the future.
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spelling Why bad feelings predict good behaviours: The role of positive and negative anticipated emotions on consumer ethical decision makingConsumer ethicsEthical decision-making processAnticipated emotionsGuiltPrideResearch suggests that emotions can greatly influence consumer decision making and behaviours. Notwithstanding, our understanding of the role of anticipated emotions in what is an inherently complex deliberation process—that of consumer ethics—is still quite limited. The present study thus aims to address this gap, in two key ways: first, by measuring the influence of positive and negative anticipated emotions at each stage of the consumer ethical decision making process; and second by describing the specific emotions that most affect each component of the consumer ethical deliberation process and assessing their relative weight in predicting decisions involving ethical issues. Through the examination of 603 ethical situations and using multiple regression analysis, the findings indicate that anticipated emotions can account for up to 59% of the variance in consumer decisions involving ethics. Anticipating the experience of negative emotions as a result of carrying out an unethical behaviour was the affective component found to most influence consumer ethical deliberation process; and anticipated guilt was the discrete emotion exerting the greatest effect on consumer decision making in ethical situations. The findings indicate that more than feeling good, consumers avoid feeling bad; such that ethically favourable decisions emerge to prevent experiencing negative emotions in the future.Wiley2023-11-28T12:04:44Z2019-01-01T00:00:00Z20192023-11-28T12:03:45Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10071/29829eng0962-877010.1111/beer.12237Escadas, M.Jalali, M. S.Farhangmehr, M.info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-12-03T01:19:15Zoai:repositorio.iscte-iul.pt:10071/29829Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T00:40:43.854041Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Why bad feelings predict good behaviours: The role of positive and negative anticipated emotions on consumer ethical decision making
title Why bad feelings predict good behaviours: The role of positive and negative anticipated emotions on consumer ethical decision making
spellingShingle Why bad feelings predict good behaviours: The role of positive and negative anticipated emotions on consumer ethical decision making
Escadas, M.
Consumer ethics
Ethical decision-making process
Anticipated emotions
Guilt
Pride
title_short Why bad feelings predict good behaviours: The role of positive and negative anticipated emotions on consumer ethical decision making
title_full Why bad feelings predict good behaviours: The role of positive and negative anticipated emotions on consumer ethical decision making
title_fullStr Why bad feelings predict good behaviours: The role of positive and negative anticipated emotions on consumer ethical decision making
title_full_unstemmed Why bad feelings predict good behaviours: The role of positive and negative anticipated emotions on consumer ethical decision making
title_sort Why bad feelings predict good behaviours: The role of positive and negative anticipated emotions on consumer ethical decision making
author Escadas, M.
author_facet Escadas, M.
Jalali, M. S.
Farhangmehr, M.
author_role author
author2 Jalali, M. S.
Farhangmehr, M.
author2_role author
author
dc.contributor.author.fl_str_mv Escadas, M.
Jalali, M. S.
Farhangmehr, M.
dc.subject.por.fl_str_mv Consumer ethics
Ethical decision-making process
Anticipated emotions
Guilt
Pride
topic Consumer ethics
Ethical decision-making process
Anticipated emotions
Guilt
Pride
description Research suggests that emotions can greatly influence consumer decision making and behaviours. Notwithstanding, our understanding of the role of anticipated emotions in what is an inherently complex deliberation process—that of consumer ethics—is still quite limited. The present study thus aims to address this gap, in two key ways: first, by measuring the influence of positive and negative anticipated emotions at each stage of the consumer ethical decision making process; and second by describing the specific emotions that most affect each component of the consumer ethical deliberation process and assessing their relative weight in predicting decisions involving ethical issues. Through the examination of 603 ethical situations and using multiple regression analysis, the findings indicate that anticipated emotions can account for up to 59% of the variance in consumer decisions involving ethics. Anticipating the experience of negative emotions as a result of carrying out an unethical behaviour was the affective component found to most influence consumer ethical deliberation process; and anticipated guilt was the discrete emotion exerting the greatest effect on consumer decision making in ethical situations. The findings indicate that more than feeling good, consumers avoid feeling bad; such that ethically favourable decisions emerge to prevent experiencing negative emotions in the future.
publishDate 2019
dc.date.none.fl_str_mv 2019-01-01T00:00:00Z
2019
2023-11-28T12:04:44Z
2023-11-28T12:03:45Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
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dc.identifier.uri.fl_str_mv http://hdl.handle.net/10071/29829
url http://hdl.handle.net/10071/29829
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv 0962-8770
10.1111/beer.12237
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dc.publisher.none.fl_str_mv Wiley
publisher.none.fl_str_mv Wiley
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