Conceção do modelo de negócio para uma empresa de comércio eletrónico B2B: deportugal.pt

• Autor(a) principal: Maia, Rui Jorge Gomes
• Data de Publicação: 2021
• Tipo de documento: Dissertação
• Idioma: por
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10400.22/19148
• topic: Modelo de negócio; Comercio eletrónico; Business-tobusiness; Business model; E-commerce; Economia

The growing advance of technologies has led to their introduction in the organizational context in an increasingly comprehensive way. Therefore, the importance given to business models in order to adjust them to this new reality was growing in importance. E-commerce business models also emerged, adapted to the specificities of this increasingly common way of conducting commercial transactions using digital means. This dissertation presents the conception of an instantiation of an e-commerce business model, in the business to business (B2B) segment. This will allow, at a later stage, the creation of an online platform for the sale of one hundred percent Portuguese products with a regional focus, to be sold to Portuguese merchants abroad, such as smoked meats, cheeses, olive oil, wine, and many others. For the development of this research, the methodological basis was Design Science Research (DSR). A literature review was made in which business models oriented to an e-commerce context were analyzed. After analyzing the models proposed by several authors, it was concluded that the most appropriate model for the study would be the one presented by Kenneth C. Laudon and Carol Guercio Traver. In order to better understand the problematic, a market study was done, through a questionnaire and interviews, which served as a basis. These also served as the basis for the instantiation of the business model for the B2B e-commerce company "deportugal.pt". Once the business model was established, it was validated through an interview with a specialist in the area of commerce, in a country of continental Western Europe, and was evaluated positively.