Convergence culture in social networks: netnographic analysis of a Facebook page
Autor(a) principal: | |
---|---|
Data de Publicação: | 2018 |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | https://doi.org/10.58050/comunicando.v7i1.187 |
Resumo: | Convergence culture foresaw a transformation on the relationship established between the media and its audiences. The traditional one-to-many model would be replaced by something more fluid: the audiences would no longer be solely the receptors and interpreters of the messages produced and broadcasted by the media. In Henry Jenkins' convergence culture, the users’ empowerment would force the media to change its traditional role to ensure the continuity of a very lucrative business model. This would also mean that concepts such as participation and interaction would have a renewed vitality. This article, based on a nethnographic exploratory study, confronts these expectations with the actual practices of the official Portuguese Facebook page of Star Wars. All posts published in December 2017, the month when the eightieth episode of the main saga of this transmedia narrative was theatrically released, were analyzed. During this period, the Facebook page acted asa traditional media player: almost all its actions were restricted to publishing posts, contradicting the expectations surrounding the emergence of a more participatory and convergent culture. |
id |
RCAP_ae96ef284c6189b3b4f41c707da99f95 |
---|---|
oai_identifier_str |
oai:revistacomunicando.sopcom.pt:article/187 |
network_acronym_str |
RCAP |
network_name_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository_id_str |
7160 |
spelling |
Convergence culture in social networks: netnographic analysis of a Facebook pageA cultura de convergência nas redes sociais: análise netnográfica de uma página de FacebookCultura de ConvergênciaNetnografiaParticipaçãoRedes sociaisStar WarsConvergence cultureNetnographyParticipationSocial networksStar WarsConvergence culture foresaw a transformation on the relationship established between the media and its audiences. The traditional one-to-many model would be replaced by something more fluid: the audiences would no longer be solely the receptors and interpreters of the messages produced and broadcasted by the media. In Henry Jenkins' convergence culture, the users’ empowerment would force the media to change its traditional role to ensure the continuity of a very lucrative business model. This would also mean that concepts such as participation and interaction would have a renewed vitality. This article, based on a nethnographic exploratory study, confronts these expectations with the actual practices of the official Portuguese Facebook page of Star Wars. All posts published in December 2017, the month when the eightieth episode of the main saga of this transmedia narrative was theatrically released, were analyzed. During this period, the Facebook page acted asa traditional media player: almost all its actions were restricted to publishing posts, contradicting the expectations surrounding the emergence of a more participatory and convergent culture.As conceções relativas a uma cultura de convergência anteviram a transformação da relação estabelecida entre os media e os seus públicos. A sua linearidade seria substituída por algo mais fluido: os públicos deixariam de ser somente os recetores e intérpretes das mensagens produzidas e postas a circular em larga escala pelos media. Na cultura de convergência proposta por Henry Jenkins, o empoderamento dos primeiros obrigaria os segundos a alterar o seu tradicional papel, até para manterem um muito rentável modelo de negócio. Os conceitos de participaçãoe de interação ganhariam, com isto, um novo fôlego. Este artigo problematiza, com recurso a um trabalho netnográfico exploratório, as expectativas da cultura de convergência relativamente à atuação dos tradicionais produtores de conteúdos mediáticos. Fá-lo pela análise das publicações feitas durante um mês pela página portuguesa no Facebook de Star Wars, coincidindo com a estreia de um dos filmes desta narrativa transmediática. Constatou que, durante o período em causa, o comportamento dos tradicionais produtores, consubstanciados pela gestão desse espaço online, não diferiu significativamente do papel de emissor de conteúdos, contrariando as expectativas de uma cultura participativa e de convergência.Sopcom2018-12-30info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttps://doi.org/10.58050/comunicando.v7i1.187https://doi.org/10.58050/comunicando.v7i1.187Revista Comunicando; Vol. 7 No. 1 (2018): Communicative and Sociological Phenomena; 88 - 104Revista Comunicando; Vol. 7 Núm. 1 (2018): Fenómenos Comunicativos y Sociológicos; 88 - 104Revista Comunicando; Vol. 7 N.º 1 (2018): Fenómenos Comunicativos e Sociológicos; 88 - 1042182-4037reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPporhttps://www.revistacomunicando.sopcom.pt/index.php/comunicando/article/view/187https://www.revistacomunicando.sopcom.pt/index.php/comunicando/article/view/187/124Moura, Pedroinfo:eu-repo/semantics/openAccess2024-03-16T08:29:03Zoai:revistacomunicando.sopcom.pt:article/187Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T04:01:33.192942Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Convergence culture in social networks: netnographic analysis of a Facebook page A cultura de convergência nas redes sociais: análise netnográfica de uma página de Facebook |
title |
Convergence culture in social networks: netnographic analysis of a Facebook page |
spellingShingle |
Convergence culture in social networks: netnographic analysis of a Facebook page Moura, Pedro Cultura de Convergência Netnografia Participação Redes sociais Star Wars Convergence culture Netnography Participation Social networks Star Wars |
title_short |
Convergence culture in social networks: netnographic analysis of a Facebook page |
title_full |
Convergence culture in social networks: netnographic analysis of a Facebook page |
title_fullStr |
Convergence culture in social networks: netnographic analysis of a Facebook page |
title_full_unstemmed |
Convergence culture in social networks: netnographic analysis of a Facebook page |
title_sort |
Convergence culture in social networks: netnographic analysis of a Facebook page |
author |
Moura, Pedro |
author_facet |
Moura, Pedro |
author_role |
author |
dc.contributor.author.fl_str_mv |
Moura, Pedro |
dc.subject.por.fl_str_mv |
Cultura de Convergência Netnografia Participação Redes sociais Star Wars Convergence culture Netnography Participation Social networks Star Wars |
topic |
Cultura de Convergência Netnografia Participação Redes sociais Star Wars Convergence culture Netnography Participation Social networks Star Wars |
description |
Convergence culture foresaw a transformation on the relationship established between the media and its audiences. The traditional one-to-many model would be replaced by something more fluid: the audiences would no longer be solely the receptors and interpreters of the messages produced and broadcasted by the media. In Henry Jenkins' convergence culture, the users’ empowerment would force the media to change its traditional role to ensure the continuity of a very lucrative business model. This would also mean that concepts such as participation and interaction would have a renewed vitality. This article, based on a nethnographic exploratory study, confronts these expectations with the actual practices of the official Portuguese Facebook page of Star Wars. All posts published in December 2017, the month when the eightieth episode of the main saga of this transmedia narrative was theatrically released, were analyzed. During this period, the Facebook page acted asa traditional media player: almost all its actions were restricted to publishing posts, contradicting the expectations surrounding the emergence of a more participatory and convergent culture. |
publishDate |
2018 |
dc.date.none.fl_str_mv |
2018-12-30 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://doi.org/10.58050/comunicando.v7i1.187 https://doi.org/10.58050/comunicando.v7i1.187 |
url |
https://doi.org/10.58050/comunicando.v7i1.187 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://www.revistacomunicando.sopcom.pt/index.php/comunicando/article/view/187 https://www.revistacomunicando.sopcom.pt/index.php/comunicando/article/view/187/124 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Sopcom |
publisher.none.fl_str_mv |
Sopcom |
dc.source.none.fl_str_mv |
Revista Comunicando; Vol. 7 No. 1 (2018): Communicative and Sociological Phenomena; 88 - 104 Revista Comunicando; Vol. 7 Núm. 1 (2018): Fenómenos Comunicativos y Sociológicos; 88 - 104 Revista Comunicando; Vol. 7 N.º 1 (2018): Fenómenos Comunicativos e Sociológicos; 88 - 104 2182-4037 reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
repository.mail.fl_str_mv |
|
_version_ |
1799138188712738816 |