Two-sided markets: the case for (Or Against) a free sports newspaper in Portugal

Detalhes bibliográficos
Autor(a) principal: Morgado, Maria Beatriz das Neves
Data de Publicação: 2018
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/37614
Resumo: Could a free sports newspaper be successful in Portugal? We answer this question by (i) extensively analyzing the literature addressing the evolution of the newspaper industry—currently undergoing significant change and concomitantly facing financial turmoil, (ii) interviewing several key agents in the industry and (iii) conducting a survey of potential readers. We conclude that a free sports newspaper would not be economically successful in Portugal at this juncture.
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spelling Two-sided markets: the case for (Or Against) a free sports newspaper in PortugalTwo-sided marketsNewspapersFree newspapersSportsDomínio/Área Científica::Ciências Sociais::Economia e GestãoCould a free sports newspaper be successful in Portugal? We answer this question by (i) extensively analyzing the literature addressing the evolution of the newspaper industry—currently undergoing significant change and concomitantly facing financial turmoil, (ii) interviewing several key agents in the industry and (iii) conducting a survey of potential readers. We conclude that a free sports newspaper would not be economically successful in Portugal at this juncture.Santos, VascoRUNMorgado, Maria Beatriz das Neves2018-05-22T11:30:20Z2018-01-252018-01-25T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/37614TID:201863413enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T04:20:57Zoai:run.unl.pt:10362/37614Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:30:54.827896Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Two-sided markets: the case for (Or Against) a free sports newspaper in Portugal
title Two-sided markets: the case for (Or Against) a free sports newspaper in Portugal
spellingShingle Two-sided markets: the case for (Or Against) a free sports newspaper in Portugal
Morgado, Maria Beatriz das Neves
Two-sided markets
Newspapers
Free newspapers
Sports
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Two-sided markets: the case for (Or Against) a free sports newspaper in Portugal
title_full Two-sided markets: the case for (Or Against) a free sports newspaper in Portugal
title_fullStr Two-sided markets: the case for (Or Against) a free sports newspaper in Portugal
title_full_unstemmed Two-sided markets: the case for (Or Against) a free sports newspaper in Portugal
title_sort Two-sided markets: the case for (Or Against) a free sports newspaper in Portugal
author Morgado, Maria Beatriz das Neves
author_facet Morgado, Maria Beatriz das Neves
author_role author
dc.contributor.none.fl_str_mv Santos, Vasco
RUN
dc.contributor.author.fl_str_mv Morgado, Maria Beatriz das Neves
dc.subject.por.fl_str_mv Two-sided markets
Newspapers
Free newspapers
Sports
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Two-sided markets
Newspapers
Free newspapers
Sports
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description Could a free sports newspaper be successful in Portugal? We answer this question by (i) extensively analyzing the literature addressing the evolution of the newspaper industry—currently undergoing significant change and concomitantly facing financial turmoil, (ii) interviewing several key agents in the industry and (iii) conducting a survey of potential readers. We conclude that a free sports newspaper would not be economically successful in Portugal at this juncture.
publishDate 2018
dc.date.none.fl_str_mv 2018-05-22T11:30:20Z
2018-01-25
2018-01-25T00:00:00Z
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dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
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dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/37614
TID:201863413
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identifier_str_mv TID:201863413
dc.language.iso.fl_str_mv eng
language eng
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eu_rights_str_mv openAccess
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dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
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