How the portuguese millennial make-up consumer chooses between brands: the new consumer decision journey of high frequency users

Detalhes bibliográficos
Autor(a) principal: Maria, Ana Francisca Amorim Pereira De Jesus
Data de Publicação: 2020
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/111606
Resumo: Millennial makeup consumers are disrupting the make-up market in Portugal. Displaying a different set of behaviours as compared to older generations, Portuguese millennials are increasing country-wide consumption of the category, displaying increased attachment, purchasing a wider range of make-up products and becoming increasingly knowledgeable of the category. This Work Project explores how high-frequency-of-use Portuguese millennials choose between make-up brands, recurring to both qualitative and quantitative research, and applying the Consumer Decision Journey model. The Work Project provides an outline of most attractive consumer segments for brands and recommendations on how to best reach them.
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spelling How the portuguese millennial make-up consumer chooses between brands: the new consumer decision journey of high frequency usersConsumer decision journeyMake-upMillennialsPortugalDomínio/Área Científica::Ciências Sociais::Economia e GestãoMillennial makeup consumers are disrupting the make-up market in Portugal. Displaying a different set of behaviours as compared to older generations, Portuguese millennials are increasing country-wide consumption of the category, displaying increased attachment, purchasing a wider range of make-up products and becoming increasingly knowledgeable of the category. This Work Project explores how high-frequency-of-use Portuguese millennials choose between make-up brands, recurring to both qualitative and quantitative research, and applying the Consumer Decision Journey model. The Work Project provides an outline of most attractive consumer segments for brands and recommendations on how to best reach them.Silveira, Catherine daRisques, InêsRUNMaria, Ana Francisca Amorim Pereira De Jesus2020-06-022020-05-222024-05-22T00:00:00Z2020-06-02T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/111606TID:202609367enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T04:55:28Zoai:run.unl.pt:10362/111606Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:41:57.480974Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv How the portuguese millennial make-up consumer chooses between brands: the new consumer decision journey of high frequency users
title How the portuguese millennial make-up consumer chooses between brands: the new consumer decision journey of high frequency users
spellingShingle How the portuguese millennial make-up consumer chooses between brands: the new consumer decision journey of high frequency users
Maria, Ana Francisca Amorim Pereira De Jesus
Consumer decision journey
Make-up
Millennials
Portugal
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short How the portuguese millennial make-up consumer chooses between brands: the new consumer decision journey of high frequency users
title_full How the portuguese millennial make-up consumer chooses between brands: the new consumer decision journey of high frequency users
title_fullStr How the portuguese millennial make-up consumer chooses between brands: the new consumer decision journey of high frequency users
title_full_unstemmed How the portuguese millennial make-up consumer chooses between brands: the new consumer decision journey of high frequency users
title_sort How the portuguese millennial make-up consumer chooses between brands: the new consumer decision journey of high frequency users
author Maria, Ana Francisca Amorim Pereira De Jesus
author_facet Maria, Ana Francisca Amorim Pereira De Jesus
author_role author
dc.contributor.none.fl_str_mv Silveira, Catherine da
Risques, Inês
RUN
dc.contributor.author.fl_str_mv Maria, Ana Francisca Amorim Pereira De Jesus
dc.subject.por.fl_str_mv Consumer decision journey
Make-up
Millennials
Portugal
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Consumer decision journey
Make-up
Millennials
Portugal
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description Millennial makeup consumers are disrupting the make-up market in Portugal. Displaying a different set of behaviours as compared to older generations, Portuguese millennials are increasing country-wide consumption of the category, displaying increased attachment, purchasing a wider range of make-up products and becoming increasingly knowledgeable of the category. This Work Project explores how high-frequency-of-use Portuguese millennials choose between make-up brands, recurring to both qualitative and quantitative research, and applying the Consumer Decision Journey model. The Work Project provides an outline of most attractive consumer segments for brands and recommendations on how to best reach them.
publishDate 2020
dc.date.none.fl_str_mv 2020-06-02
2020-05-22
2020-06-02T00:00:00Z
2024-05-22T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/111606
TID:202609367
url http://hdl.handle.net/10362/111606
identifier_str_mv TID:202609367
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/embargoedAccess
eu_rights_str_mv embargoedAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
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reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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