How the portuguese millennial make-up consumer chooses between brands: the new consumer decision journey of high frequency users
Autor(a) principal: | |
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Data de Publicação: | 2020 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10362/111606 |
Resumo: | Millennial makeup consumers are disrupting the make-up market in Portugal. Displaying a different set of behaviours as compared to older generations, Portuguese millennials are increasing country-wide consumption of the category, displaying increased attachment, purchasing a wider range of make-up products and becoming increasingly knowledgeable of the category. This Work Project explores how high-frequency-of-use Portuguese millennials choose between make-up brands, recurring to both qualitative and quantitative research, and applying the Consumer Decision Journey model. The Work Project provides an outline of most attractive consumer segments for brands and recommendations on how to best reach them. |
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How the portuguese millennial make-up consumer chooses between brands: the new consumer decision journey of high frequency usersConsumer decision journeyMake-upMillennialsPortugalDomínio/Área Científica::Ciências Sociais::Economia e GestãoMillennial makeup consumers are disrupting the make-up market in Portugal. Displaying a different set of behaviours as compared to older generations, Portuguese millennials are increasing country-wide consumption of the category, displaying increased attachment, purchasing a wider range of make-up products and becoming increasingly knowledgeable of the category. This Work Project explores how high-frequency-of-use Portuguese millennials choose between make-up brands, recurring to both qualitative and quantitative research, and applying the Consumer Decision Journey model. The Work Project provides an outline of most attractive consumer segments for brands and recommendations on how to best reach them.Silveira, Catherine daRisques, InêsRUNMaria, Ana Francisca Amorim Pereira De Jesus2020-06-022020-05-222024-05-22T00:00:00Z2020-06-02T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/111606TID:202609367enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T04:55:28Zoai:run.unl.pt:10362/111606Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:41:57.480974Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
How the portuguese millennial make-up consumer chooses between brands: the new consumer decision journey of high frequency users |
title |
How the portuguese millennial make-up consumer chooses between brands: the new consumer decision journey of high frequency users |
spellingShingle |
How the portuguese millennial make-up consumer chooses between brands: the new consumer decision journey of high frequency users Maria, Ana Francisca Amorim Pereira De Jesus Consumer decision journey Make-up Millennials Portugal Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
title_short |
How the portuguese millennial make-up consumer chooses between brands: the new consumer decision journey of high frequency users |
title_full |
How the portuguese millennial make-up consumer chooses between brands: the new consumer decision journey of high frequency users |
title_fullStr |
How the portuguese millennial make-up consumer chooses between brands: the new consumer decision journey of high frequency users |
title_full_unstemmed |
How the portuguese millennial make-up consumer chooses between brands: the new consumer decision journey of high frequency users |
title_sort |
How the portuguese millennial make-up consumer chooses between brands: the new consumer decision journey of high frequency users |
author |
Maria, Ana Francisca Amorim Pereira De Jesus |
author_facet |
Maria, Ana Francisca Amorim Pereira De Jesus |
author_role |
author |
dc.contributor.none.fl_str_mv |
Silveira, Catherine da Risques, Inês RUN |
dc.contributor.author.fl_str_mv |
Maria, Ana Francisca Amorim Pereira De Jesus |
dc.subject.por.fl_str_mv |
Consumer decision journey Make-up Millennials Portugal Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
topic |
Consumer decision journey Make-up Millennials Portugal Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
description |
Millennial makeup consumers are disrupting the make-up market in Portugal. Displaying a different set of behaviours as compared to older generations, Portuguese millennials are increasing country-wide consumption of the category, displaying increased attachment, purchasing a wider range of make-up products and becoming increasingly knowledgeable of the category. This Work Project explores how high-frequency-of-use Portuguese millennials choose between make-up brands, recurring to both qualitative and quantitative research, and applying the Consumer Decision Journey model. The Work Project provides an outline of most attractive consumer segments for brands and recommendations on how to best reach them. |
publishDate |
2020 |
dc.date.none.fl_str_mv |
2020-06-02 2020-05-22 2020-06-02T00:00:00Z 2024-05-22T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10362/111606 TID:202609367 |
url |
http://hdl.handle.net/10362/111606 |
identifier_str_mv |
TID:202609367 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
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info:eu-repo/semantics/embargoedAccess |
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embargoedAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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