The intention-behavior gap in the mobile banking sector: how consumer characteristics influence their willingness to pay more for sustainability

Detalhes bibliográficos
Autor(a) principal: Kern, Pauline
Data de Publicação: 2021
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/145444
Resumo: Price is often understood as a reason not to act as intended(i.e. Intention-behavior gap). While mobile banking is becoming increasingly popular, little is known about whether consumers are willing to pay more for a sustainable focus. This study examines whether price is a barrier to using sustainable mobile banking. A survey of 589 respondents was conducted. The analysis proves that consumers are on average willing to pay nine percent more for sustainability, which is mainly influenced by positive and strong attitudes towards sustainability, sustainable behaviors and collectivistic values. Age and occupation are found to be other influencing factors.
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spelling The intention-behavior gap in the mobile banking sector: how consumer characteristics influence their willingness to pay more for sustainabilityConsumer behaviorSegmentationAttitude-behavior-gapWillingness to pay a premiumIntention-behavior gapSustainable bankingConsumer characteristicsDomínio/Área Científica::Ciências Sociais::Economia e GestãoPrice is often understood as a reason not to act as intended(i.e. Intention-behavior gap). While mobile banking is becoming increasingly popular, little is known about whether consumers are willing to pay more for a sustainable focus. This study examines whether price is a barrier to using sustainable mobile banking. A survey of 589 respondents was conducted. The analysis proves that consumers are on average willing to pay nine percent more for sustainability, which is mainly influenced by positive and strong attitudes towards sustainability, sustainable behaviors and collectivistic values. Age and occupation are found to be other influencing factors.Sousa, Milton deRUNKern, Pauline2022-11-11T17:12:00Z2022-01-252021-12-172022-01-25T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/145444TID:203083423enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:25:51Zoai:run.unl.pt:10362/145444Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:52:05.624909Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv The intention-behavior gap in the mobile banking sector: how consumer characteristics influence their willingness to pay more for sustainability
title The intention-behavior gap in the mobile banking sector: how consumer characteristics influence their willingness to pay more for sustainability
spellingShingle The intention-behavior gap in the mobile banking sector: how consumer characteristics influence their willingness to pay more for sustainability
Kern, Pauline
Consumer behavior
Segmentation
Attitude-behavior-gap
Willingness to pay a premium
Intention-behavior gap
Sustainable banking
Consumer characteristics
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short The intention-behavior gap in the mobile banking sector: how consumer characteristics influence their willingness to pay more for sustainability
title_full The intention-behavior gap in the mobile banking sector: how consumer characteristics influence their willingness to pay more for sustainability
title_fullStr The intention-behavior gap in the mobile banking sector: how consumer characteristics influence their willingness to pay more for sustainability
title_full_unstemmed The intention-behavior gap in the mobile banking sector: how consumer characteristics influence their willingness to pay more for sustainability
title_sort The intention-behavior gap in the mobile banking sector: how consumer characteristics influence their willingness to pay more for sustainability
author Kern, Pauline
author_facet Kern, Pauline
author_role author
dc.contributor.none.fl_str_mv Sousa, Milton de
RUN
dc.contributor.author.fl_str_mv Kern, Pauline
dc.subject.por.fl_str_mv Consumer behavior
Segmentation
Attitude-behavior-gap
Willingness to pay a premium
Intention-behavior gap
Sustainable banking
Consumer characteristics
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Consumer behavior
Segmentation
Attitude-behavior-gap
Willingness to pay a premium
Intention-behavior gap
Sustainable banking
Consumer characteristics
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description Price is often understood as a reason not to act as intended(i.e. Intention-behavior gap). While mobile banking is becoming increasingly popular, little is known about whether consumers are willing to pay more for a sustainable focus. This study examines whether price is a barrier to using sustainable mobile banking. A survey of 589 respondents was conducted. The analysis proves that consumers are on average willing to pay nine percent more for sustainability, which is mainly influenced by positive and strong attitudes towards sustainability, sustainable behaviors and collectivistic values. Age and occupation are found to be other influencing factors.
publishDate 2021
dc.date.none.fl_str_mv 2021-12-17
2022-11-11T17:12:00Z
2022-01-25
2022-01-25T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/145444
TID:203083423
url http://hdl.handle.net/10362/145444
identifier_str_mv TID:203083423
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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