Online consumer behavior: The tablet shopper – A new kind of customer?

Detalhes bibliográficos
Autor(a) principal: Grohmann, Christopher
Data de Publicação: 2014
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/14901
Resumo: Tablet computers are on the rise and are increasingly superseding stationary computers in terms of modern online shopping. This paper therefore aims on understanding how tablet and website characteristics might impact online consumer behavior. The collected data resulted from focus groups and in-depth interviews conducted with a technology affine audience. It has shown that tablets indeed may have shifted shopping behavior from utilitarian towards rather recreational attributes. Discussions also revealed high customer expectations towards visited shopping websites and prevailing deficits. Thus, harnessing the concept of experiential flow is crucial. Compelling experiences are required to increase the duration of stay and consequently the likelihood of increased purchases.
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spelling Online consumer behavior: The tablet shopper – A new kind of customer?Online consumer behaviorOnline flow theoryExperiential behaviorGoal- directed behaviorTablet shoppingTablet computers are on the rise and are increasingly superseding stationary computers in terms of modern online shopping. This paper therefore aims on understanding how tablet and website characteristics might impact online consumer behavior. The collected data resulted from focus groups and in-depth interviews conducted with a technology affine audience. It has shown that tablets indeed may have shifted shopping behavior from utilitarian towards rather recreational attributes. Discussions also revealed high customer expectations towards visited shopping websites and prevailing deficits. Thus, harnessing the concept of experiential flow is crucial. Compelling experiences are required to increase the duration of stay and consequently the likelihood of increased purchases.NSBE - UNLMartinez, Luís FructuosoRUNGrohmann, Christopher2015-05-08T11:43:27Z2014-052014-05-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/14901TID:201476070enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T03:50:21Zoai:run.unl.pt:10362/14901Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:22:10.064244Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Online consumer behavior: The tablet shopper – A new kind of customer?
title Online consumer behavior: The tablet shopper – A new kind of customer?
spellingShingle Online consumer behavior: The tablet shopper – A new kind of customer?
Grohmann, Christopher
Online consumer behavior
Online flow theory
Experiential behavior
Goal- directed behavior
Tablet shopping
title_short Online consumer behavior: The tablet shopper – A new kind of customer?
title_full Online consumer behavior: The tablet shopper – A new kind of customer?
title_fullStr Online consumer behavior: The tablet shopper – A new kind of customer?
title_full_unstemmed Online consumer behavior: The tablet shopper – A new kind of customer?
title_sort Online consumer behavior: The tablet shopper – A new kind of customer?
author Grohmann, Christopher
author_facet Grohmann, Christopher
author_role author
dc.contributor.none.fl_str_mv Martinez, Luís Fructuoso
RUN
dc.contributor.author.fl_str_mv Grohmann, Christopher
dc.subject.por.fl_str_mv Online consumer behavior
Online flow theory
Experiential behavior
Goal- directed behavior
Tablet shopping
topic Online consumer behavior
Online flow theory
Experiential behavior
Goal- directed behavior
Tablet shopping
description Tablet computers are on the rise and are increasingly superseding stationary computers in terms of modern online shopping. This paper therefore aims on understanding how tablet and website characteristics might impact online consumer behavior. The collected data resulted from focus groups and in-depth interviews conducted with a technology affine audience. It has shown that tablets indeed may have shifted shopping behavior from utilitarian towards rather recreational attributes. Discussions also revealed high customer expectations towards visited shopping websites and prevailing deficits. Thus, harnessing the concept of experiential flow is crucial. Compelling experiences are required to increase the duration of stay and consequently the likelihood of increased purchases.
publishDate 2014
dc.date.none.fl_str_mv 2014-05
2014-05-01T00:00:00Z
2015-05-08T11:43:27Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/14901
TID:201476070
url http://hdl.handle.net/10362/14901
identifier_str_mv TID:201476070
dc.language.iso.fl_str_mv eng
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eu_rights_str_mv openAccess
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dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
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