Being ahead of its time the consumer resistance phenomenon: A comparative case study research

Detalhes bibliográficos
Autor(a) principal: Veloso, Luís Miguel Ferreira Pinto
Data de Publicação: 2014
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/14937
Resumo: Double Degree.
id RCAP_b3e5537f46353622eb2c5a179e837077
oai_identifier_str oai:run.unl.pt:10362/14937
network_acronym_str RCAP
network_name_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository_id_str 7160
spelling Being ahead of its time the consumer resistance phenomenon: A comparative case study researchConsumer resistanceDisruptive technological productsMultiple case studyTechnology diffusionDouble Degree.A Work Project presented as part of the requirements for the Award of a Master Degree in Management from the NOVA – School of Business and Economics and FGV – Escola de Administração de Empresas de São PauloCompanies frequently neglect the consumer resistance phenomenon, which climaxes in vain investments that may compromise the financial sustainability of the company. In a world where novelty is requested by the market, companies driven by innovation should realize whether consumers are prepared to receive a disruptive technology. In this scenario, technology diffusion has become a critical topic of debate among researchers. Consumer resistance, nevertheless, has been neglected in the literature. Thus, this study analyses the perceived innovation characteristics that inhibit the critical mass of consumers to adopt technological products. Moreover, it complements the current literature by providing empirical results and by testing the existing theory. The research design takes a qualitative multi-case study approach by investigating the most pertinent characteristics of two disruptive technological products that were rejected by the early majority of consumers versus other two disruptive technological products that were largely accepted. The results show that compatibility with the customer’s lifestyle constitutes the most prominent factor that raises barriers to adoption.NSBE - UNLLages, Luis FilipeAndreassi, TalesRUNVeloso, Luís Miguel Ferreira Pinto2015-05-13T09:57:58Z2014-062014-06-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/14937TID:201476002enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T03:50:24Zoai:run.unl.pt:10362/14937Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:22:11.576249Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Being ahead of its time the consumer resistance phenomenon: A comparative case study research
title Being ahead of its time the consumer resistance phenomenon: A comparative case study research
spellingShingle Being ahead of its time the consumer resistance phenomenon: A comparative case study research
Veloso, Luís Miguel Ferreira Pinto
Consumer resistance
Disruptive technological products
Multiple case study
Technology diffusion
title_short Being ahead of its time the consumer resistance phenomenon: A comparative case study research
title_full Being ahead of its time the consumer resistance phenomenon: A comparative case study research
title_fullStr Being ahead of its time the consumer resistance phenomenon: A comparative case study research
title_full_unstemmed Being ahead of its time the consumer resistance phenomenon: A comparative case study research
title_sort Being ahead of its time the consumer resistance phenomenon: A comparative case study research
author Veloso, Luís Miguel Ferreira Pinto
author_facet Veloso, Luís Miguel Ferreira Pinto
author_role author
dc.contributor.none.fl_str_mv Lages, Luis Filipe
Andreassi, Tales
RUN
dc.contributor.author.fl_str_mv Veloso, Luís Miguel Ferreira Pinto
dc.subject.por.fl_str_mv Consumer resistance
Disruptive technological products
Multiple case study
Technology diffusion
topic Consumer resistance
Disruptive technological products
Multiple case study
Technology diffusion
description Double Degree.
publishDate 2014
dc.date.none.fl_str_mv 2014-06
2014-06-01T00:00:00Z
2015-05-13T09:57:58Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/14937
TID:201476002
url http://hdl.handle.net/10362/14937
identifier_str_mv TID:201476002
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
_version_ 1799137861312708608

Registros relacionados