Parenting on celebrities’ and influencers’ social media: revamping traditional gender portrayals

Detalhes bibliográficos
Autor(a) principal: Jorge, Ana
Data de Publicação: 2023
Outros Autores: Garcez, Bibiana, Carvalho, Bárbara Janiques de, Coelho, Ana Margarida
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10400.14/42296
Resumo: This study consisted of a content analysis of parenting portrayals in the 40 most popular Portuguese male and female content producers on YouTube and Instagram, on a sample of content published in 2019. Female creators give disproportionately greater attention to parenting and are the ones depicting everyday labor related to it, whereas male creators show themselves as fathers in happy and fun moments. By way of their popularity and visibility on social media platforms, and as supported by the social media platforms and advertising realms, celebrities and influencers are amplifying the traditional division of parenting labor through the mechanisms of a postfeminist, hyper-individualistic discourse emphasized by female influencers and celebrities, and of humoristic content that confirms gender stereotypes without social punishment, deployed by entertainment personalities, both male and female.
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spelling Parenting on celebrities’ and influencers’ social media: revamping traditional gender portrayalsGenderHumorInstagramParentingYouTubeThis study consisted of a content analysis of parenting portrayals in the 40 most popular Portuguese male and female content producers on YouTube and Instagram, on a sample of content published in 2019. Female creators give disproportionately greater attention to parenting and are the ones depicting everyday labor related to it, whereas male creators show themselves as fathers in happy and fun moments. By way of their popularity and visibility on social media platforms, and as supported by the social media platforms and advertising realms, celebrities and influencers are amplifying the traditional division of parenting labor through the mechanisms of a postfeminist, hyper-individualistic discourse emphasized by female influencers and celebrities, and of humoristic content that confirms gender stereotypes without social punishment, deployed by entertainment personalities, both male and female.Veritati - Repositório Institucional da Universidade Católica PortuguesaJorge, AnaGarcez, BibianaCarvalho, Bárbara Janiques deCoelho, Ana Margarida2023-09-13T10:12:57Z2023-01-132023-01-13T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10400.14/42296eng2673-517210.3390/journalmedia401000885168614659001118853500001info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-01-02T01:36:31Zoai:repositorio.ucp.pt:10400.14/42296Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T20:29:31.436139Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Parenting on celebrities’ and influencers’ social media: revamping traditional gender portrayals
title Parenting on celebrities’ and influencers’ social media: revamping traditional gender portrayals
spellingShingle Parenting on celebrities’ and influencers’ social media: revamping traditional gender portrayals
Jorge, Ana
Gender
Humor
Instagram
Parenting
YouTube
title_short Parenting on celebrities’ and influencers’ social media: revamping traditional gender portrayals
title_full Parenting on celebrities’ and influencers’ social media: revamping traditional gender portrayals
title_fullStr Parenting on celebrities’ and influencers’ social media: revamping traditional gender portrayals
title_full_unstemmed Parenting on celebrities’ and influencers’ social media: revamping traditional gender portrayals
title_sort Parenting on celebrities’ and influencers’ social media: revamping traditional gender portrayals
author Jorge, Ana
author_facet Jorge, Ana
Garcez, Bibiana
Carvalho, Bárbara Janiques de
Coelho, Ana Margarida
author_role author
author2 Garcez, Bibiana
Carvalho, Bárbara Janiques de
Coelho, Ana Margarida
author2_role author
author
author
dc.contributor.none.fl_str_mv Veritati - Repositório Institucional da Universidade Católica Portuguesa
dc.contributor.author.fl_str_mv Jorge, Ana
Garcez, Bibiana
Carvalho, Bárbara Janiques de
Coelho, Ana Margarida
dc.subject.por.fl_str_mv Gender
Humor
Instagram
Parenting
YouTube
topic Gender
Humor
Instagram
Parenting
YouTube
description This study consisted of a content analysis of parenting portrayals in the 40 most popular Portuguese male and female content producers on YouTube and Instagram, on a sample of content published in 2019. Female creators give disproportionately greater attention to parenting and are the ones depicting everyday labor related to it, whereas male creators show themselves as fathers in happy and fun moments. By way of their popularity and visibility on social media platforms, and as supported by the social media platforms and advertising realms, celebrities and influencers are amplifying the traditional division of parenting labor through the mechanisms of a postfeminist, hyper-individualistic discourse emphasized by female influencers and celebrities, and of humoristic content that confirms gender stereotypes without social punishment, deployed by entertainment personalities, both male and female.
publishDate 2023
dc.date.none.fl_str_mv 2023-09-13T10:12:57Z
2023-01-13
2023-01-13T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10400.14/42296
url http://hdl.handle.net/10400.14/42296
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv 2673-5172
10.3390/journalmedia4010008
85168614659
001118853500001
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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