Parenting on celebrities’ and influencers’ social media: revamping traditional gender portrayals
Autor(a) principal: | |
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Data de Publicação: | 2023 |
Outros Autores: | , , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10400.14/42296 |
Resumo: | This study consisted of a content analysis of parenting portrayals in the 40 most popular Portuguese male and female content producers on YouTube and Instagram, on a sample of content published in 2019. Female creators give disproportionately greater attention to parenting and are the ones depicting everyday labor related to it, whereas male creators show themselves as fathers in happy and fun moments. By way of their popularity and visibility on social media platforms, and as supported by the social media platforms and advertising realms, celebrities and influencers are amplifying the traditional division of parenting labor through the mechanisms of a postfeminist, hyper-individualistic discourse emphasized by female influencers and celebrities, and of humoristic content that confirms gender stereotypes without social punishment, deployed by entertainment personalities, both male and female. |
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Parenting on celebrities’ and influencers’ social media: revamping traditional gender portrayalsGenderHumorInstagramParentingYouTubeThis study consisted of a content analysis of parenting portrayals in the 40 most popular Portuguese male and female content producers on YouTube and Instagram, on a sample of content published in 2019. Female creators give disproportionately greater attention to parenting and are the ones depicting everyday labor related to it, whereas male creators show themselves as fathers in happy and fun moments. By way of their popularity and visibility on social media platforms, and as supported by the social media platforms and advertising realms, celebrities and influencers are amplifying the traditional division of parenting labor through the mechanisms of a postfeminist, hyper-individualistic discourse emphasized by female influencers and celebrities, and of humoristic content that confirms gender stereotypes without social punishment, deployed by entertainment personalities, both male and female.Veritati - Repositório Institucional da Universidade Católica PortuguesaJorge, AnaGarcez, BibianaCarvalho, Bárbara Janiques deCoelho, Ana Margarida2023-09-13T10:12:57Z2023-01-132023-01-13T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10400.14/42296eng2673-517210.3390/journalmedia401000885168614659001118853500001info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-01-02T01:36:31Zoai:repositorio.ucp.pt:10400.14/42296Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T20:29:31.436139Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Parenting on celebrities’ and influencers’ social media: revamping traditional gender portrayals |
title |
Parenting on celebrities’ and influencers’ social media: revamping traditional gender portrayals |
spellingShingle |
Parenting on celebrities’ and influencers’ social media: revamping traditional gender portrayals Jorge, Ana Gender Humor Parenting YouTube |
title_short |
Parenting on celebrities’ and influencers’ social media: revamping traditional gender portrayals |
title_full |
Parenting on celebrities’ and influencers’ social media: revamping traditional gender portrayals |
title_fullStr |
Parenting on celebrities’ and influencers’ social media: revamping traditional gender portrayals |
title_full_unstemmed |
Parenting on celebrities’ and influencers’ social media: revamping traditional gender portrayals |
title_sort |
Parenting on celebrities’ and influencers’ social media: revamping traditional gender portrayals |
author |
Jorge, Ana |
author_facet |
Jorge, Ana Garcez, Bibiana Carvalho, Bárbara Janiques de Coelho, Ana Margarida |
author_role |
author |
author2 |
Garcez, Bibiana Carvalho, Bárbara Janiques de Coelho, Ana Margarida |
author2_role |
author author author |
dc.contributor.none.fl_str_mv |
Veritati - Repositório Institucional da Universidade Católica Portuguesa |
dc.contributor.author.fl_str_mv |
Jorge, Ana Garcez, Bibiana Carvalho, Bárbara Janiques de Coelho, Ana Margarida |
dc.subject.por.fl_str_mv |
Gender Humor Parenting YouTube |
topic |
Gender Humor Parenting YouTube |
description |
This study consisted of a content analysis of parenting portrayals in the 40 most popular Portuguese male and female content producers on YouTube and Instagram, on a sample of content published in 2019. Female creators give disproportionately greater attention to parenting and are the ones depicting everyday labor related to it, whereas male creators show themselves as fathers in happy and fun moments. By way of their popularity and visibility on social media platforms, and as supported by the social media platforms and advertising realms, celebrities and influencers are amplifying the traditional division of parenting labor through the mechanisms of a postfeminist, hyper-individualistic discourse emphasized by female influencers and celebrities, and of humoristic content that confirms gender stereotypes without social punishment, deployed by entertainment personalities, both male and female. |
publishDate |
2023 |
dc.date.none.fl_str_mv |
2023-09-13T10:12:57Z 2023-01-13 2023-01-13T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10400.14/42296 |
url |
http://hdl.handle.net/10400.14/42296 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
2673-5172 10.3390/journalmedia4010008 85168614659 001118853500001 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
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reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
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RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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