Exploring antecedents and outcomes of perceived authenticity by tourists at lisbon museums

• Autor(a) principal: Macau, Diana Lourenço
• Data de Publicação: 2018
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10071/17264
• topic: Atmospheric cues; Authenticity; Pride; Behavioral intentions; Museum; Marketing turístico; Oferta turística; Procura turística; Produto turístico; Museu; Satisfação do consumidor; Lisboa - Portugal

Tourism has been growing over the years whether if it is foreign people coming to Portugal, or Portuguese people getting to know their own country better. When talking about tourists, cultural attractions and trending museums are at the top of one’s minds. The experiences that result from those activities are very important, since visitors look for authenticity more and more. People want to feel close from the institutions they visit, and the antecedents and outcomes are important for those institutions to understand the impact or the success, or not that they are having. Authenticity is ideal to associate with museums since they have pieces visitors wish to see and look forward to. When people experience authenticity and feel that what they wanted to see corresponds, it will immediately affect how the institutions are seen and talked about. The lack of empirical studies leads the author to connect concepts that seem to be leading to the perception of authenticity from the visitors towards the museums. There are four interesting concepts that are thought to be possible antecedents and predictor of authenticity, and two notions that may be resulting once visitors evaluate the museums has authentic. The factors to be studied are brand heritage, place attachment identity and dependence, atmospheric cues, iconic cues, authenticity, authentic pride, and self-expression and word of mouth. The results revealed that all the chosen antecedents (brand heritage, place attachment identity and dependence, atmospheric cues, iconic cues) are relevant to explain Authenticity. Not all the concept’s dimensions play a relevant role, but the study reveals which ones are contributive statistically. Moreover, authentic pride and self-expression and word of mouth are in fact outcomes of authenticity. In sum, the heritage, the connections with the space itself, the involvement, and the iconicity of the institution will all affect the way the visitor will perceive the place as authentic. Even more, when the place is perceived as authentic, it will affect the way people feel about the museum and how they express themselves towards others about it.