Uber – everyone's private driver

• Autor(a) principal: Langer, Philipp
• Data de Publicação: 2023
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10362/161199
• topic: Uber; Case study; Teaching note; Scaling; Growth; Expansion; Business model; Platform business; Gig economy; Regulations; Marketing; Market share; Services; Technology; Autonomous vehicles; Profitability; IPO; Domínio/Área Científica::Ciências Sociais::Economia e Gestão

Uber has a responsibility to continue development and targeted execution, as seen by its overwhelming interest in the advancement of its mobile application. The ability to connect drivers and passengers via mobile devices eliminates the need for Uber to have a physical presence in local areas where they expand operations, resulting in a highly scalable system with few barriers to further development. Uber’s historic development has been marked by controversies, technological advancements, protests, and bright new ideas. To assess their journey to the top of the mobility industry, general highlights about financials, historic developments, and the entrepreneurial transition from startup to scaleup will be showcased. Using the given information as groundwork, the case focuses on Uber’s marketing efforts over the years, how they utilized different strategies, why they used them and lastly – what it can teach students.