Uber – everyone's private driver
Autor(a) principal: | |
---|---|
Data de Publicação: | 2023 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10362/161199 |
Resumo: | Uber has a responsibility to continue development and targeted execution, as seen by its overwhelming interest in the advancement of its mobile application. The ability to connect drivers and passengers via mobile devices eliminates the need for Uber to have a physical presence in local areas where they expand operations, resulting in a highly scalable system with few barriers to further development. Uber’s historic development has been marked by controversies, technological advancements, protests, and bright new ideas. To assess their journey to the top of the mobility industry, general highlights about financials, historic developments, and the entrepreneurial transition from startup to scaleup will be showcased. Using the given information as groundwork, the case focuses on Uber’s marketing efforts over the years, how they utilized different strategies, why they used them and lastly – what it can teach students. |
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Uber – everyone's private driverUberCase studyTeaching noteScalingGrowthExpansionBusiness modelPlatform businessGig economyRegulationsMarketingMarket shareServicesTechnologyAutonomous vehiclesProfitabilityIPODomínio/Área Científica::Ciências Sociais::Economia e GestãoUber has a responsibility to continue development and targeted execution, as seen by its overwhelming interest in the advancement of its mobile application. The ability to connect drivers and passengers via mobile devices eliminates the need for Uber to have a physical presence in local areas where they expand operations, resulting in a highly scalable system with few barriers to further development. Uber’s historic development has been marked by controversies, technological advancements, protests, and bright new ideas. To assess their journey to the top of the mobility industry, general highlights about financials, historic developments, and the entrepreneurial transition from startup to scaleup will be showcased. Using the given information as groundwork, the case focuses on Uber’s marketing efforts over the years, how they utilized different strategies, why they used them and lastly – what it can teach students.Silva, RuiMajor, EuclidesRUNLanger, Philipp2023-12-13T14:15:58Z2023-01-182023-01-182023-01-18T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/161199TID:203313976enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:44:03Zoai:run.unl.pt:10362/161199Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:58:25.506633Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Uber – everyone's private driver |
title |
Uber – everyone's private driver |
spellingShingle |
Uber – everyone's private driver Langer, Philipp Uber Case study Teaching note Scaling Growth Expansion Business model Platform business Gig economy Regulations Marketing Market share Services Technology Autonomous vehicles Profitability IPO Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
title_short |
Uber – everyone's private driver |
title_full |
Uber – everyone's private driver |
title_fullStr |
Uber – everyone's private driver |
title_full_unstemmed |
Uber – everyone's private driver |
title_sort |
Uber – everyone's private driver |
author |
Langer, Philipp |
author_facet |
Langer, Philipp |
author_role |
author |
dc.contributor.none.fl_str_mv |
Silva, Rui Major, Euclides RUN |
dc.contributor.author.fl_str_mv |
Langer, Philipp |
dc.subject.por.fl_str_mv |
Uber Case study Teaching note Scaling Growth Expansion Business model Platform business Gig economy Regulations Marketing Market share Services Technology Autonomous vehicles Profitability IPO Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
topic |
Uber Case study Teaching note Scaling Growth Expansion Business model Platform business Gig economy Regulations Marketing Market share Services Technology Autonomous vehicles Profitability IPO Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
description |
Uber has a responsibility to continue development and targeted execution, as seen by its overwhelming interest in the advancement of its mobile application. The ability to connect drivers and passengers via mobile devices eliminates the need for Uber to have a physical presence in local areas where they expand operations, resulting in a highly scalable system with few barriers to further development. Uber’s historic development has been marked by controversies, technological advancements, protests, and bright new ideas. To assess their journey to the top of the mobility industry, general highlights about financials, historic developments, and the entrepreneurial transition from startup to scaleup will be showcased. Using the given information as groundwork, the case focuses on Uber’s marketing efforts over the years, how they utilized different strategies, why they used them and lastly – what it can teach students. |
publishDate |
2023 |
dc.date.none.fl_str_mv |
2023-12-13T14:15:58Z 2023-01-18 2023-01-18 2023-01-18T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10362/161199 TID:203313976 |
url |
http://hdl.handle.net/10362/161199 |
identifier_str_mv |
TID:203313976 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
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openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
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RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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