How can virgin mobile differentiate itself by focusing on mobile data in collaboration with virgin mobile data

Detalhes bibliográficos
Autor(a) principal: Figueiredo, Alexandre Rosa
Data de Publicação: 2016
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/20448
Resumo: CEMS
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spelling How can virgin mobile differentiate itself by focusing on mobile data in collaboration with virgin mobile dataVirgin mobileMobile data trafficDifferentiation strategyCustomer acquisitionDomínio/Área Científica::Ciências Sociais::Economia e GestãoCEMSThis report aims to assess the impact of the increase in mobile data traffic, and other relevant trends, in the telecommunications industry. In addition, it analyzes the telecom landscape in Australia and Virgin Mobile’s current position in the market. Based on the research mentioned above, the report identifies an appealing segment in Vodafone’s current customer base, which represents an attractive market opportunity for the company. Accordingly, it proposes a potential differentiation strategy and outlines two strategic guidelines to acquire the target customers identified. Moreover, the report includes several strategic recommendations in order to increase customer acquisition and profitability. Lastly, an academic extension of the project is provided containing a literature review on scenario planning theory.Bishop, ChristineDurant, PhilippaRUNFigueiredo, Alexandre Rosa2019-06-01T00:30:37Z2016-09-162016-09-16T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/20448TID:201530490enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T04:04:55Zoai:run.unl.pt:10362/20448Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:26:13.611899Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv How can virgin mobile differentiate itself by focusing on mobile data in collaboration with virgin mobile data
title How can virgin mobile differentiate itself by focusing on mobile data in collaboration with virgin mobile data
spellingShingle How can virgin mobile differentiate itself by focusing on mobile data in collaboration with virgin mobile data
Figueiredo, Alexandre Rosa
Virgin mobile
Mobile data traffic
Differentiation strategy
Customer acquisition
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short How can virgin mobile differentiate itself by focusing on mobile data in collaboration with virgin mobile data
title_full How can virgin mobile differentiate itself by focusing on mobile data in collaboration with virgin mobile data
title_fullStr How can virgin mobile differentiate itself by focusing on mobile data in collaboration with virgin mobile data
title_full_unstemmed How can virgin mobile differentiate itself by focusing on mobile data in collaboration with virgin mobile data
title_sort How can virgin mobile differentiate itself by focusing on mobile data in collaboration with virgin mobile data
author Figueiredo, Alexandre Rosa
author_facet Figueiredo, Alexandre Rosa
author_role author
dc.contributor.none.fl_str_mv Bishop, Christine
Durant, Philippa
RUN
dc.contributor.author.fl_str_mv Figueiredo, Alexandre Rosa
dc.subject.por.fl_str_mv Virgin mobile
Mobile data traffic
Differentiation strategy
Customer acquisition
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Virgin mobile
Mobile data traffic
Differentiation strategy
Customer acquisition
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description CEMS
publishDate 2016
dc.date.none.fl_str_mv 2016-09-16
2016-09-16T00:00:00Z
2019-06-01T00:30:37Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/20448
TID:201530490
url http://hdl.handle.net/10362/20448
identifier_str_mv TID:201530490
dc.language.iso.fl_str_mv eng
language eng
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eu_rights_str_mv embargoedAccess
dc.format.none.fl_str_mv application/pdf
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