Assessing the willingness of customers to share their data in exchange for the free use of mobile Apps

Detalhes bibliográficos
Autor(a) principal: Carrapiço, Daniela Coelho
Data de Publicação: 2020
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/110810
Resumo: Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Knowledge Management and Business Intelligence
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spelling Assessing the willingness of customers to share their data in exchange for the free use of mobile AppsMobile appsCustomer behaviorWillingnessPersonal dataPrivacyDissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Knowledge Management and Business IntelligenceThe market of free mobile apps is vaster than the paid ones, gathering data in exchange for its use, leaving to wonder if that disclosure is worthwhile. This study aims to understand the tradeoff people are willing to accept between their privacy and the free use of a smartphone app. The proposed model was empirically evaluated using data from 331 valid questionnaires and tested with Partial Least Squares. Results showcased the users’ intention to continue disclosing their data is driven by satisfaction and perceived benefits, not being influenced by perceived risks. Moderation effects of perceived benefits and satisfaction were found.Jesus, Frederico Miguel Campos Cruz Ribeiro deCastelli, MauroRUNCarrapiço, Daniela Coelho2023-12-17T01:30:38Z2020-12-172020-12-17T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/110810TID:202587606enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T04:54:42Zoai:run.unl.pt:10362/110810Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:41:43.886758Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Assessing the willingness of customers to share their data in exchange for the free use of mobile Apps
title Assessing the willingness of customers to share their data in exchange for the free use of mobile Apps
spellingShingle Assessing the willingness of customers to share their data in exchange for the free use of mobile Apps
Carrapiço, Daniela Coelho
Mobile apps
Customer behavior
Willingness
Personal data
Privacy
title_short Assessing the willingness of customers to share their data in exchange for the free use of mobile Apps
title_full Assessing the willingness of customers to share their data in exchange for the free use of mobile Apps
title_fullStr Assessing the willingness of customers to share their data in exchange for the free use of mobile Apps
title_full_unstemmed Assessing the willingness of customers to share their data in exchange for the free use of mobile Apps
title_sort Assessing the willingness of customers to share their data in exchange for the free use of mobile Apps
author Carrapiço, Daniela Coelho
author_facet Carrapiço, Daniela Coelho
author_role author
dc.contributor.none.fl_str_mv Jesus, Frederico Miguel Campos Cruz Ribeiro de
Castelli, Mauro
RUN
dc.contributor.author.fl_str_mv Carrapiço, Daniela Coelho
dc.subject.por.fl_str_mv Mobile apps
Customer behavior
Willingness
Personal data
Privacy
topic Mobile apps
Customer behavior
Willingness
Personal data
Privacy
description Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Knowledge Management and Business Intelligence
publishDate 2020
dc.date.none.fl_str_mv 2020-12-17
2020-12-17T00:00:00Z
2023-12-17T01:30:38Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/110810
TID:202587606
url http://hdl.handle.net/10362/110810
identifier_str_mv TID:202587606
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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