Online mythology content platform: Mythos Zone

• Autor(a) principal: Paixão, Alexandre Tavares
• Data de Publicação: 2019
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10071/21414
• topic: Business plan; Mythology; Online content; Plano de negócio; Mitologia; Conteúdo online; Comércio eletrónico -- E-commerce; Trabalho de projeto

The dissertation being presented here has the format of a business plan and analyses the feasibility of the formation of a new product company. The company is called Mythos Zone and its goal is to become the world leader in the niche segment of online mythology content, by providing a comprehensive platform that encompasses easy to understand online content, not only in different formats but in as many online platforms as well. In this study, different aspects of the business were carefully analyzed and reviewed, from the business opportunity, micro and macro environment analysis, industry characterization, market potential, internal capabilities and the analysis of the competitive scene in the space. All of these assessments allow then the elaboration of an establishment strategy for the brand Mythos Zone, which encompasses not only the overall company strategy and organizational structure, but also the creation of specific marketing activities to drive the brand’s value in the eyes of its consumers, ultimately allowing for their conversion into ecommerce customers. Taking into account all of the strategy that was developed, a financial analysis is then performed considering the expected growth of the brand during a period of six years, which allowed to conclude that Mythos Zone is a financially viable project to be started in the provided period of time.