The time warner effect

Detalhes bibliográficos
Autor(a) principal: Silva, Guilherme Da Cunha Morgado Cacela da
Data de Publicação: 2020
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/111456
Resumo: Acquired in 2018, Time Warner (renamed Warner Media), is expected to be one of the main growth drivers for AT&T, through its subsegments and by providing content data for digital targeted advertising. However, some important risks may oppose to the $85 billion acquisition, such as the possibility of HBO Max not being able conquer its space in the SVoD market, or AT&T fail to reimburse its debt. After computing a valuation on the telecom firm without Warner Media, it was possible to conclude that AT&T is still being undervalued but would be worse off without the media and entertainment segment. Nevertheless, the firm as incurred in higher risks, which, ultimately, are reflected in its cost of capital. Hence, AT&T is now more vulnerable, meaning that, if the firm’s operations do not follow with what was predicted, it might enter in a difficult situation where it will struggle to meet its financial obligations.
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spelling The time warner effectWarnermediaScenario analysisDomínio/Área Científica::Ciências Sociais::Economia e GestãoAcquired in 2018, Time Warner (renamed Warner Media), is expected to be one of the main growth drivers for AT&T, through its subsegments and by providing content data for digital targeted advertising. However, some important risks may oppose to the $85 billion acquisition, such as the possibility of HBO Max not being able conquer its space in the SVoD market, or AT&T fail to reimburse its debt. After computing a valuation on the telecom firm without Warner Media, it was possible to conclude that AT&T is still being undervalued but would be worse off without the media and entertainment segment. Nevertheless, the firm as incurred in higher risks, which, ultimately, are reflected in its cost of capital. Hence, AT&T is now more vulnerable, meaning that, if the firm’s operations do not follow with what was predicted, it might enter in a difficult situation where it will struggle to meet its financial obligations.Sá, Nuno Vasconcelos eRUNSilva, Guilherme Da Cunha Morgado Cacela da2021-02-08T11:25:43Z2020-01-212020-01-032020-01-21T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/111456TID:202609014enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T04:55:13Zoai:run.unl.pt:10362/111456Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:41:53.766921Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv The time warner effect
title The time warner effect
spellingShingle The time warner effect
Silva, Guilherme Da Cunha Morgado Cacela da
Warnermedia
Scenario analysis
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short The time warner effect
title_full The time warner effect
title_fullStr The time warner effect
title_full_unstemmed The time warner effect
title_sort The time warner effect
author Silva, Guilherme Da Cunha Morgado Cacela da
author_facet Silva, Guilherme Da Cunha Morgado Cacela da
author_role author
dc.contributor.none.fl_str_mv Sá, Nuno Vasconcelos e
RUN
dc.contributor.author.fl_str_mv Silva, Guilherme Da Cunha Morgado Cacela da
dc.subject.por.fl_str_mv Warnermedia
Scenario analysis
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Warnermedia
Scenario analysis
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description Acquired in 2018, Time Warner (renamed Warner Media), is expected to be one of the main growth drivers for AT&T, through its subsegments and by providing content data for digital targeted advertising. However, some important risks may oppose to the $85 billion acquisition, such as the possibility of HBO Max not being able conquer its space in the SVoD market, or AT&T fail to reimburse its debt. After computing a valuation on the telecom firm without Warner Media, it was possible to conclude that AT&T is still being undervalued but would be worse off without the media and entertainment segment. Nevertheless, the firm as incurred in higher risks, which, ultimately, are reflected in its cost of capital. Hence, AT&T is now more vulnerable, meaning that, if the firm’s operations do not follow with what was predicted, it might enter in a difficult situation where it will struggle to meet its financial obligations.
publishDate 2020
dc.date.none.fl_str_mv 2020-01-21
2020-01-03
2020-01-21T00:00:00Z
2021-02-08T11:25:43Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/111456
TID:202609014
url http://hdl.handle.net/10362/111456
identifier_str_mv TID:202609014
dc.language.iso.fl_str_mv eng
language eng
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eu_rights_str_mv openAccess
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instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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