Unmaturing the telecom industry

• Autor(a) principal: Santos, Sebastião Alves Oliveira Silva
• Data de Publicação: 2020
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10362/111527
• topic: At&T; 5g; Warnermedia; Buy; Domínio/Área Científica::Ciências Sociais::Economia e Gestão

Conducted between June 2019 and January 2020, the present report studies the intrinsic value of AT&T Inc.’s share price as part of an investment decision. The report underlines the importance that developing 5G will have not only in the firm, but in the telecommunications industry as a whole, along with the importance of AT&T being able to diversify in terms of its business combination to present positive and strong growth prospects, while inserted in a mature industry. The report thoroughly mentions the advantages and concerns around the disruptive addition of Warner Media to the firm’s business, the use of data analytics and a wide consumer base to develop and introduce new advertising solutions and, the innovation of its traditional mature industry with the 5G development. After quantifying the mentioned characteristics of AT&T and the segments it operates in, measuring the risk and required return on the company, and applying the Discounted Cash-Flow method (DCF), the following report concludes that the future prospects for AT&T’s business justify a BUY recommendation for its stock, as part of an investment decision.