Arquitecturas de espaços comerciais. Concept Store

• Autor(a) principal: Jorge Alberto Parente Moreira Coelho da Silva
• Data de Publicação: 2014
• Tipo de documento: Dissertação
• Idioma: por
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: https://repositorio-aberto.up.pt/handle/10216/77728
• topic: Artes; Arts

It filled me with pleasure to elaborate this practical essay by approaching a theme thatraised a constant will of research, organization and information comparison.Although the learning process led me to obtain knowledge it also brought diversequestions inherent to this essay in particular, which is very interesting in this final phaseof my master's degree.Hence, I am willing to approach those themes in the second chapter of the dissertationwith the intent to clarify its domains.I begin with a study about the "shopping experience" because this theme revealed itselfas the most especific and differentiating factor of the commerce model, which I haveadopted as the study object previously introduced.I try to understand the logics and procedures related to this matter, in order to find outthe primary context of the "birth" of the "concept store".I approach the chain of events in societies and the respective follow-ups and proceduresby the commerce sector.To that end, I endeavor to perceive which strategies are used in those procedures andwhich role corresponds to architecture.In addition, I also introduce the role of the internet in the procedures, previouslymentioned, realizing their crutiality amidst society, analising the consequences in thebehavioural spectrum.By the end of this journey, I realized that it is opportune to establish a bridge to one ofthe questions that were raised, associated to the relation between this virtual platform,that grows exponentially, and the information overview.Since my practical essay leans over a research that turns, exclusively, to the internet asthe information source, I question the credibility of this process. Therefore, I embracean attempt to disclosure the legitimacy of the internet as an information source andcontents of the current era. In fact, it is not "the internet" that is at stake but "thecontents that are available on the internet", that is just a support for editing anddistribution information. Due to its open and utterly unrestricted access, it is possible toinsert a full repository of an investigation that you made and published in an university(becoming legitimate). On the other hand, you can also find the biggest hoax, publicitystunts or even random articles based precariously in, the very unstable, common sense.The investigator, must act fully aware of all of these obstacles by thoroughly checkingthe accuracy of the sources.Being mindful that the practical essay that I am elaborating turns to a procedure thatexceeds the architectural analysis and domaine of the case studies, it remains in methe will to realize the relevance and legitimacy of my conduct.I intend to establish a definition in the professional plan of the architect. The diversityof the information that flows on the internet can be useful to understand models andexpectations about an especific program.This will, urges also due to the natural conscience implied in my life context, which isfilled with multiple obstacles that architectures currently face in the labor overview.I propose the questioning of the boundaries of the functional field of the architect, byunderstanding which attitudes should be taken in order to achieve an advantageousadaptation to this current junture.To conclude, I have realized that by being the end of an academic cicle, I intend toobtain, through this particular study, more awareness of all the tolls that were given tome during this learning process, as well the several possibilities to aplly them, so that Ican initiate my professional career more sucessfuly.