The Enduring Popularity of Legacy Journalism: An Analysis of Online Audience Data
Autor(a) principal: | |
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Data de Publicação: | 2020 |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | https://doi.org/10.17645/mac.v8i2.2736 |
Resumo: | As news publishers continue to lose subscribers and advertising revenue, journalism practitioners and researchers have looked to newcomers to the field for ideas of how to adapt and succeed in a much more saturated and unstable media environment. Many have specifically looked to digital native news organizations to understand the ways that journalism is attempting to reinvent itself for a media landscape that is very different from the previous one. Yet what often gets lost in this focus on the newest news organizations is the resilience of many of journalism’s older ones. In this study, I analyze a year’s worth of U.S.-based online news consumption data to show that, even in a media environment increasingly saturated with digital native news outlets, legacy news brands continue to comprise a majority of the most popular news sites. Drawing on audience studies literature, I argue that these findings likely reflect audience preferences for familiar, established brands, as well as structural advantages these brands maintain due to their size and capital. I conclude that the fate of digital news organizations is not just a question of their innovativeness or nimbleness. It is also a question of their ability to combat a combination of powerful, stubborn forces: the habits of the people they hope to reach, and the deep pockets of their competitors. |
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The Enduring Popularity of Legacy Journalism: An Analysis of Online Audience Dataaudience studies; digital native news; journalism; legacy news; news consumption; news publishersAs news publishers continue to lose subscribers and advertising revenue, journalism practitioners and researchers have looked to newcomers to the field for ideas of how to adapt and succeed in a much more saturated and unstable media environment. Many have specifically looked to digital native news organizations to understand the ways that journalism is attempting to reinvent itself for a media landscape that is very different from the previous one. Yet what often gets lost in this focus on the newest news organizations is the resilience of many of journalism’s older ones. In this study, I analyze a year’s worth of U.S.-based online news consumption data to show that, even in a media environment increasingly saturated with digital native news outlets, legacy news brands continue to comprise a majority of the most popular news sites. Drawing on audience studies literature, I argue that these findings likely reflect audience preferences for familiar, established brands, as well as structural advantages these brands maintain due to their size and capital. I conclude that the fate of digital news organizations is not just a question of their innovativeness or nimbleness. It is also a question of their ability to combat a combination of powerful, stubborn forces: the habits of the people they hope to reach, and the deep pockets of their competitors.Cogitatio2020-04-16info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttps://doi.org/10.17645/mac.v8i2.2736https://doi.org/10.17645/mac.v8i2.2736Media and Communication; Vol 8, No 2 (2020): Digital Native News Media: Trends and Challenges; 40-502183-2439reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPenghttps://www.cogitatiopress.com/mediaandcommunication/article/view/2736https://www.cogitatiopress.com/mediaandcommunication/article/view/2736/2736Copyright (c) 2020 Jacob L. Nelsonhttp://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessNelson, Jacob L.2023-02-02T17:45:12Zoai:ojs.cogitatiopress.com:article/2736Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T16:20:17.875190Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
The Enduring Popularity of Legacy Journalism: An Analysis of Online Audience Data |
title |
The Enduring Popularity of Legacy Journalism: An Analysis of Online Audience Data |
spellingShingle |
The Enduring Popularity of Legacy Journalism: An Analysis of Online Audience Data Nelson, Jacob L. audience studies; digital native news; journalism; legacy news; news consumption; news publishers |
title_short |
The Enduring Popularity of Legacy Journalism: An Analysis of Online Audience Data |
title_full |
The Enduring Popularity of Legacy Journalism: An Analysis of Online Audience Data |
title_fullStr |
The Enduring Popularity of Legacy Journalism: An Analysis of Online Audience Data |
title_full_unstemmed |
The Enduring Popularity of Legacy Journalism: An Analysis of Online Audience Data |
title_sort |
The Enduring Popularity of Legacy Journalism: An Analysis of Online Audience Data |
author |
Nelson, Jacob L. |
author_facet |
Nelson, Jacob L. |
author_role |
author |
dc.contributor.author.fl_str_mv |
Nelson, Jacob L. |
dc.subject.por.fl_str_mv |
audience studies; digital native news; journalism; legacy news; news consumption; news publishers |
topic |
audience studies; digital native news; journalism; legacy news; news consumption; news publishers |
description |
As news publishers continue to lose subscribers and advertising revenue, journalism practitioners and researchers have looked to newcomers to the field for ideas of how to adapt and succeed in a much more saturated and unstable media environment. Many have specifically looked to digital native news organizations to understand the ways that journalism is attempting to reinvent itself for a media landscape that is very different from the previous one. Yet what often gets lost in this focus on the newest news organizations is the resilience of many of journalism’s older ones. In this study, I analyze a year’s worth of U.S.-based online news consumption data to show that, even in a media environment increasingly saturated with digital native news outlets, legacy news brands continue to comprise a majority of the most popular news sites. Drawing on audience studies literature, I argue that these findings likely reflect audience preferences for familiar, established brands, as well as structural advantages these brands maintain due to their size and capital. I conclude that the fate of digital news organizations is not just a question of their innovativeness or nimbleness. It is also a question of their ability to combat a combination of powerful, stubborn forces: the habits of the people they hope to reach, and the deep pockets of their competitors. |
publishDate |
2020 |
dc.date.none.fl_str_mv |
2020-04-16 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://doi.org/10.17645/mac.v8i2.2736 https://doi.org/10.17645/mac.v8i2.2736 |
url |
https://doi.org/10.17645/mac.v8i2.2736 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
https://www.cogitatiopress.com/mediaandcommunication/article/view/2736 https://www.cogitatiopress.com/mediaandcommunication/article/view/2736/2736 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2020 Jacob L. Nelson http://creativecommons.org/licenses/by/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2020 Jacob L. Nelson http://creativecommons.org/licenses/by/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Cogitatio |
publisher.none.fl_str_mv |
Cogitatio |
dc.source.none.fl_str_mv |
Media and Communication; Vol 8, No 2 (2020): Digital Native News Media: Trends and Challenges; 40-50 2183-2439 reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
repository.mail.fl_str_mv |
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1799130651752923136 |