Destination’s projected and perceived image through digital photography. Instagram as a new answer for data collection: Lisbon’s case study.
Autor(a) principal: | |
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Data de Publicação: | 2017 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | https://doi.org/10.34624/rtd.v1i27/28.9987 |
Resumo: | Tourism and Photography have a very close relationship, the photographic practice is an essential element in the touristic experience for many tourists. Destination Management Organizations (DMO) have explored this relationship for long time, being focused on the destination promotion and image projection, however it is less common to see DMOs starting from the photo as the source point to understand the tourist. The fast and global dissemination of information, is giving users/tourists an important role in destination image’s construction, maybe even more important than DMO’s. It is crucial that DMOs understand what kind of information is being generated among users and analyze preferences that come up in social networks. In order to monitor this information, we had to measure indicators, which entail strategies and tools for data retrieval. We took Lisbon as a case study to build a methodological system supported on analogue situations, as well as data retrieval software developed by us and used on an image sharing social network – Instagram. By doing so we were able to analyze photos’ content and create a set of attributes that allows us to compare the similarity or dissimilarity among images of DMO and Tourists (user-generated content). |
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Destination’s projected and perceived image through digital photography. Instagram as a new answer for data collection: Lisbon’s case study.Imagem projectada e percebida de um destino através da fotografia digital. A rede Instagram como nova resposta para a recolha de dados: O caso de estudo de Lisboa.Tourism and Photography have a very close relationship, the photographic practice is an essential element in the touristic experience for many tourists. Destination Management Organizations (DMO) have explored this relationship for long time, being focused on the destination promotion and image projection, however it is less common to see DMOs starting from the photo as the source point to understand the tourist. The fast and global dissemination of information, is giving users/tourists an important role in destination image’s construction, maybe even more important than DMO’s. It is crucial that DMOs understand what kind of information is being generated among users and analyze preferences that come up in social networks. In order to monitor this information, we had to measure indicators, which entail strategies and tools for data retrieval. We took Lisbon as a case study to build a methodological system supported on analogue situations, as well as data retrieval software developed by us and used on an image sharing social network – Instagram. By doing so we were able to analyze photos’ content and create a set of attributes that allows us to compare the similarity or dissimilarity among images of DMO and Tourists (user-generated content). O Turismo e a Fotografia têm uma relação muito estreita, sendo a prática fotográfica um elemento essencial na experiência turística. Esta relação é, há muito, explorada pelas Organizações de Gestão do Destino (OGD) na vertente de promoção do destino e da sua imagem projectada, no entanto é menos comum que as organizações do destino partam da fotografia para compreender o turista. Actualmente, com a rápida e abrangente disseminação de informação, os utilizadores/turistas têm um papel tão, ou mais, importante que as OGD’s na construção da imagem de um destino. É fundamental que as organizações não só percebam qual o tipo de informação que está a ser gerada entre os utilizadores, como que monitorizem preferências que surgem no seio das redes sociais. Para que seja possível monitorizar esta informação é necessário que se analisem indicadores e se criem estratégias e ferramentas de recolha. Tomamos como caso de estudo a cidade de Lisboa e construímos um sistema metodológico apoiado em estudos análogos e no desenvolvimento de software de recolha de dados a partir de uma rede social de partilha de imagens – o Instagram. Foi assim possível efectuar uma análise de conteúdo das imagens chegando ao conjunto de atributos que o caracteriza, de modo a concluirmos sobre a semelhança ou disparidade entre as imagens usadas para promover Lisboa e aquelas geradas pelos turistas (user-generated content). Departamento de Economia, Gestão, Engenharia Industrial e Turismo da Universidade de Aveiro2017-01-01T00:00:00Zjournal articlejournal articleinfo:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://doi.org/10.34624/rtd.v1i27/28.9987oai:proa.ua.pt:article/9987Journal of Tourism & Development; Vol 1 No 27/28 (2017); 1409-1422Revista Turismo & Desenvolvimento; vol. 1 n.º 27/28 (2017); 1409-14222182-14531645-9261reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPporhttps://proa.ua.pt/index.php/rtd/article/view/9987https://doi.org/10.34624/rtd.v1i27/28.9987https://proa.ua.pt/index.php/rtd/article/view/9987/6513https://creativecommons.org/licenses/by/4.0/info:eu-repo/semantics/openAccessBaumann, FabianaLourenço, PauloLopes, Maria2022-09-26T10:56:41Zoai:proa.ua.pt:article/9987Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T16:05:27.621720Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Destination’s projected and perceived image through digital photography. Instagram as a new answer for data collection: Lisbon’s case study. Imagem projectada e percebida de um destino através da fotografia digital. A rede Instagram como nova resposta para a recolha de dados: O caso de estudo de Lisboa. |
title |
Destination’s projected and perceived image through digital photography. Instagram as a new answer for data collection: Lisbon’s case study. |
spellingShingle |
Destination’s projected and perceived image through digital photography. Instagram as a new answer for data collection: Lisbon’s case study. Baumann, Fabiana |
title_short |
Destination’s projected and perceived image through digital photography. Instagram as a new answer for data collection: Lisbon’s case study. |
title_full |
Destination’s projected and perceived image through digital photography. Instagram as a new answer for data collection: Lisbon’s case study. |
title_fullStr |
Destination’s projected and perceived image through digital photography. Instagram as a new answer for data collection: Lisbon’s case study. |
title_full_unstemmed |
Destination’s projected and perceived image through digital photography. Instagram as a new answer for data collection: Lisbon’s case study. |
title_sort |
Destination’s projected and perceived image through digital photography. Instagram as a new answer for data collection: Lisbon’s case study. |
author |
Baumann, Fabiana |
author_facet |
Baumann, Fabiana Lourenço, Paulo Lopes, Maria |
author_role |
author |
author2 |
Lourenço, Paulo Lopes, Maria |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Baumann, Fabiana Lourenço, Paulo Lopes, Maria |
description |
Tourism and Photography have a very close relationship, the photographic practice is an essential element in the touristic experience for many tourists. Destination Management Organizations (DMO) have explored this relationship for long time, being focused on the destination promotion and image projection, however it is less common to see DMOs starting from the photo as the source point to understand the tourist. The fast and global dissemination of information, is giving users/tourists an important role in destination image’s construction, maybe even more important than DMO’s. It is crucial that DMOs understand what kind of information is being generated among users and analyze preferences that come up in social networks. In order to monitor this information, we had to measure indicators, which entail strategies and tools for data retrieval. We took Lisbon as a case study to build a methodological system supported on analogue situations, as well as data retrieval software developed by us and used on an image sharing social network – Instagram. By doing so we were able to analyze photos’ content and create a set of attributes that allows us to compare the similarity or dissimilarity among images of DMO and Tourists (user-generated content). |
publishDate |
2017 |
dc.date.none.fl_str_mv |
2017-01-01T00:00:00Z |
dc.type.driver.fl_str_mv |
journal article journal article info:eu-repo/semantics/article |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://doi.org/10.34624/rtd.v1i27/28.9987 oai:proa.ua.pt:article/9987 |
url |
https://doi.org/10.34624/rtd.v1i27/28.9987 |
identifier_str_mv |
oai:proa.ua.pt:article/9987 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://proa.ua.pt/index.php/rtd/article/view/9987 https://doi.org/10.34624/rtd.v1i27/28.9987 https://proa.ua.pt/index.php/rtd/article/view/9987/6513 |
dc.rights.driver.fl_str_mv |
https://creativecommons.org/licenses/by/4.0/ info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
https://creativecommons.org/licenses/by/4.0/ |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Departamento de Economia, Gestão, Engenharia Industrial e Turismo da Universidade de Aveiro |
publisher.none.fl_str_mv |
Departamento de Economia, Gestão, Engenharia Industrial e Turismo da Universidade de Aveiro |
dc.source.none.fl_str_mv |
Journal of Tourism & Development; Vol 1 No 27/28 (2017); 1409-1422 Revista Turismo & Desenvolvimento; vol. 1 n.º 27/28 (2017); 1409-1422 2182-1453 1645-9261 reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
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RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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