FPD- PROCESSODESIGN®: web strategy for agency’s website

• Autor(a) principal: Peres, Ana Filipa de Castro e Quadros do Carmo
• Data de Publicação: 2011
• Tipo de documento: Dissertação
• Idioma: por
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10071/3497
• topic: Market structure; E-business; Firm; Marketing strategy

FPD- Processodesign is a Design & Advertisement agency that intends to be revolutionary in the Portuguese market and aims to go abroad. In order to that, a website is an extremely necessary tool. A study was made about the advertisement market in Portugal, along with its way of function, to create the agency. As a way to the growth of the agency, along with its awareness, it has been decided that a good project would include the development of a website, so it would be easier to expose projects and also to become more competitive against market leaders and bigger agencies. This project presents a study made about the advertisement market in Portugal along with its function and it also intends to show the online world: International Marketing and Internet, factors related to the will of growth, differences between e-business and e-commerce that most times are confounded and taken by the same thing, although they are totally different, and online optimization tools like Affiliate Marketing and CRM. The market components explanation and the propagation of online businesses solidify the need that Processodesign has to implement a website to succeed in the market. The use of online tools inside the website highlight the great bet it is. Combined with these factors, the company is presented along with a Web Strategy that is the basis for the website implementation because it specifies the strategy that is going to be presented on the website. Web Strategy, along with optimization tools, clarifies the necessity that the agency has to have a website to prevail in the market since there are companies well solidified.