Consulidating iworkinsport’s position in the emerging virtual event industry

Detalhes bibliográficos
Autor(a) principal: Supery, Pierre Xavier
Data de Publicação: 2021
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/140025
Resumo: The team worked with iWork in Sport during this field lab, a company playing an intermediary role between students, schools, and companies, in the sport industry. Thereby, we articulated our thesis using the following structure: a first part analyzing the industry and the environment with qualitative and quantitative data, a second part divided in three subtopics addressing more specific solutions to these challenges from a data, marketing, and strategic perspective. Finally, we addressed apart aiming to provide recommendations based on the research and analysis performed.
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spelling Consulidating iworkinsport’s position in the emerging virtual event industryMarketing strategyDigital businessBusiness analyticsBusiness strategyNiche marketMarket segmentationDomínio/Área Científica::Ciências Sociais::Economia e GestãoThe team worked with iWork in Sport during this field lab, a company playing an intermediary role between students, schools, and companies, in the sport industry. Thereby, we articulated our thesis using the following structure: a first part analyzing the industry and the environment with qualitative and quantitative data, a second part divided in three subtopics addressing more specific solutions to these challenges from a data, marketing, and strategic perspective. Finally, we addressed apart aiming to provide recommendations based on the research and analysis performed.Brinca, PedroRUNSupery, Pierre Xavier2022-06-15T15:18:12Z2022-01-192021-12-172022-01-19T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/140025TID:202972143enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:17:09Zoai:run.unl.pt:10362/140025Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:49:33.336846Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Consulidating iworkinsport’s position in the emerging virtual event industry
title Consulidating iworkinsport’s position in the emerging virtual event industry
spellingShingle Consulidating iworkinsport’s position in the emerging virtual event industry
Supery, Pierre Xavier
Marketing strategy
Digital business
Business analytics
Business strategy
Niche market
Market segmentation
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Consulidating iworkinsport’s position in the emerging virtual event industry
title_full Consulidating iworkinsport’s position in the emerging virtual event industry
title_fullStr Consulidating iworkinsport’s position in the emerging virtual event industry
title_full_unstemmed Consulidating iworkinsport’s position in the emerging virtual event industry
title_sort Consulidating iworkinsport’s position in the emerging virtual event industry
author Supery, Pierre Xavier
author_facet Supery, Pierre Xavier
author_role author
dc.contributor.none.fl_str_mv Brinca, Pedro
RUN
dc.contributor.author.fl_str_mv Supery, Pierre Xavier
dc.subject.por.fl_str_mv Marketing strategy
Digital business
Business analytics
Business strategy
Niche market
Market segmentation
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Marketing strategy
Digital business
Business analytics
Business strategy
Niche market
Market segmentation
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description The team worked with iWork in Sport during this field lab, a company playing an intermediary role between students, schools, and companies, in the sport industry. Thereby, we articulated our thesis using the following structure: a first part analyzing the industry and the environment with qualitative and quantitative data, a second part divided in three subtopics addressing more specific solutions to these challenges from a data, marketing, and strategic perspective. Finally, we addressed apart aiming to provide recommendations based on the research and analysis performed.
publishDate 2021
dc.date.none.fl_str_mv 2021-12-17
2022-06-15T15:18:12Z
2022-01-19
2022-01-19T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/140025
TID:202972143
url http://hdl.handle.net/10362/140025
identifier_str_mv TID:202972143
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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