Bondex, a successful brand in the Portuguese wood care market
Autor(a) principal: | |
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Data de Publicação: | 2011 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10400.14/11871 |
Resumo: | This dissertation was written with the objective of presenting marketing students a successful brand in the wood care industry in Portugal and to identify gaps and opportunities of growth in the wood care market. Bondex is a wood care products brand that makes part of Dyrup, one of the major players of the paint industry. Bondex had its origin in Denmark by 1969 and it is nowadays the categorizer of this market in Portugal. Consumers find it the best product in the market and feel familiar with it. However, other wood care products brands are increasing and gaining share of the market, as it is the case of Woodtec in the professional market and private labels in the do it yourself (DIY) market. This thesis tells the story of what Bondex has been till now and provides the tools necessary to the reader to solve the case: what will be the Bondex’s future? |
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Bondex, a successful brand in the Portuguese wood care marketDomínio/Área Científica::Ciências Sociais::Economia e GestãoThis dissertation was written with the objective of presenting marketing students a successful brand in the wood care industry in Portugal and to identify gaps and opportunities of growth in the wood care market. Bondex is a wood care products brand that makes part of Dyrup, one of the major players of the paint industry. Bondex had its origin in Denmark by 1969 and it is nowadays the categorizer of this market in Portugal. Consumers find it the best product in the market and feel familiar with it. However, other wood care products brands are increasing and gaining share of the market, as it is the case of Woodtec in the professional market and private labels in the do it yourself (DIY) market. This thesis tells the story of what Bondex has been till now and provides the tools necessary to the reader to solve the case: what will be the Bondex’s future?Celeste, PedroVeritati - Repositório Institucional da Universidade Católica PortuguesaLima, Maria Isabel Duarte Silva Ferreira de2013-07-05T09:45:10Z2011-12-2820112011-12-28T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10400.14/11871enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-08-15T01:39:10Zoai:repositorio.ucp.pt:10400.14/11871Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T18:09:37.202919Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Bondex, a successful brand in the Portuguese wood care market |
title |
Bondex, a successful brand in the Portuguese wood care market |
spellingShingle |
Bondex, a successful brand in the Portuguese wood care market Lima, Maria Isabel Duarte Silva Ferreira de Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
title_short |
Bondex, a successful brand in the Portuguese wood care market |
title_full |
Bondex, a successful brand in the Portuguese wood care market |
title_fullStr |
Bondex, a successful brand in the Portuguese wood care market |
title_full_unstemmed |
Bondex, a successful brand in the Portuguese wood care market |
title_sort |
Bondex, a successful brand in the Portuguese wood care market |
author |
Lima, Maria Isabel Duarte Silva Ferreira de |
author_facet |
Lima, Maria Isabel Duarte Silva Ferreira de |
author_role |
author |
dc.contributor.none.fl_str_mv |
Celeste, Pedro Veritati - Repositório Institucional da Universidade Católica Portuguesa |
dc.contributor.author.fl_str_mv |
Lima, Maria Isabel Duarte Silva Ferreira de |
dc.subject.por.fl_str_mv |
Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
topic |
Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
description |
This dissertation was written with the objective of presenting marketing students a successful brand in the wood care industry in Portugal and to identify gaps and opportunities of growth in the wood care market. Bondex is a wood care products brand that makes part of Dyrup, one of the major players of the paint industry. Bondex had its origin in Denmark by 1969 and it is nowadays the categorizer of this market in Portugal. Consumers find it the best product in the market and feel familiar with it. However, other wood care products brands are increasing and gaining share of the market, as it is the case of Woodtec in the professional market and private labels in the do it yourself (DIY) market. This thesis tells the story of what Bondex has been till now and provides the tools necessary to the reader to solve the case: what will be the Bondex’s future? |
publishDate |
2011 |
dc.date.none.fl_str_mv |
2011-12-28 2011 2011-12-28T00:00:00Z 2013-07-05T09:45:10Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10400.14/11871 |
url |
http://hdl.handle.net/10400.14/11871 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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1799131768194859008 |