International strategy of portuguese born global

Detalhes bibliográficos
Autor(a) principal: Ferreira, Tânia Isabel Carlos
Data de Publicação: 2016
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10071/13362
Resumo: The small and medium enterprises (SMEs) are becoming more and more important since they represent the majority of the companies in Portugal. The significant growing of companies that conduct international business at or near their creation has been noticed. The goal of his dissertation is to identify the characteristics of Born Global by literature review and correlate them with a case study of the company Fly London in order to clarify which strategies this company used to establish and obtain prominence in the competitive international markets. For this propose it is used a qualitative study with primary and secondary data. The conclusion is that, although some key success factors about Fly London coincide with the theory of Born Global some of them do not correspond to the currently Born Global theory. The main key factors identified over Fly London that coincide with the theory of this type of companies are the networking and the high level of technology and on the other hand one of the key factors that differ from the literature is the CEO profile of the company.
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spelling International strategy of portuguese born globalPortuguese born globalSMEsInternationalizationInternational strategyPME Pequenas e Médias EmpresasEstratégia empresarialInternacionalizaçãoMarcaThe small and medium enterprises (SMEs) are becoming more and more important since they represent the majority of the companies in Portugal. The significant growing of companies that conduct international business at or near their creation has been noticed. The goal of his dissertation is to identify the characteristics of Born Global by literature review and correlate them with a case study of the company Fly London in order to clarify which strategies this company used to establish and obtain prominence in the competitive international markets. For this propose it is used a qualitative study with primary and secondary data. The conclusion is that, although some key success factors about Fly London coincide with the theory of Born Global some of them do not correspond to the currently Born Global theory. The main key factors identified over Fly London that coincide with the theory of this type of companies are the networking and the high level of technology and on the other hand one of the key factors that differ from the literature is the CEO profile of the company.As pequenas e médias empresas (PMEs) estão a tornar-se cada vez mais importantes, uma vez que representam a maioria das empresas nos países europeus. O crescimento significativo destas empresas que realizam negócios internacionais muito perto da sua criação tem sido notório. O objetivo desta dissertação é identificar as características das Born Global através da revisão da literatura e correlacioná-la com um único estudo de caso desenvolvido com a marca Fly London, a fim de esclarecer quais as estratégias que a marca utiliza para se estabelecer e obter notoriedade nos competitivos mercados internacionais. Para este propósito, é utilizada uma pesquisa qualitativa com dados primários e secundários. A conclusão é que, embora alguns fatores-chave de sucesso sobre Fly London coincidem com a teoria das Born Global alguns deles não correspondem à teoria actual das Born Global. Os principais fatores-chave identificadas ao longo do estudo de caso da Fly London que coincidem com a teoria deste tipo de empresas é a criação de redes e o alto nível de tecnologia e por outro lado um dos principais fatores que diferem da literatura é o perfil de CEO da empresa.2017-05-15T14:54:17Z2016-11-17T00:00:00Z2016-11-172016-09info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfapplication/octet-streamhttp://hdl.handle.net/10071/13362TID:201555131engFerreira, Tânia Isabel Carlosinfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-11-09T17:33:32Zoai:repositorio.iscte-iul.pt:10071/13362Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T22:15:07.345436Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv International strategy of portuguese born global
title International strategy of portuguese born global
spellingShingle International strategy of portuguese born global
Ferreira, Tânia Isabel Carlos
Portuguese born global
SMEs
Internationalization
International strategy
PME Pequenas e Médias Empresas
Estratégia empresarial
Internacionalização
Marca
title_short International strategy of portuguese born global
title_full International strategy of portuguese born global
title_fullStr International strategy of portuguese born global
title_full_unstemmed International strategy of portuguese born global
title_sort International strategy of portuguese born global
author Ferreira, Tânia Isabel Carlos
author_facet Ferreira, Tânia Isabel Carlos
author_role author
dc.contributor.author.fl_str_mv Ferreira, Tânia Isabel Carlos
dc.subject.por.fl_str_mv Portuguese born global
SMEs
Internationalization
International strategy
PME Pequenas e Médias Empresas
Estratégia empresarial
Internacionalização
Marca
topic Portuguese born global
SMEs
Internationalization
International strategy
PME Pequenas e Médias Empresas
Estratégia empresarial
Internacionalização
Marca
description The small and medium enterprises (SMEs) are becoming more and more important since they represent the majority of the companies in Portugal. The significant growing of companies that conduct international business at or near their creation has been noticed. The goal of his dissertation is to identify the characteristics of Born Global by literature review and correlate them with a case study of the company Fly London in order to clarify which strategies this company used to establish and obtain prominence in the competitive international markets. For this propose it is used a qualitative study with primary and secondary data. The conclusion is that, although some key success factors about Fly London coincide with the theory of Born Global some of them do not correspond to the currently Born Global theory. The main key factors identified over Fly London that coincide with the theory of this type of companies are the networking and the high level of technology and on the other hand one of the key factors that differ from the literature is the CEO profile of the company.
publishDate 2016
dc.date.none.fl_str_mv 2016-11-17T00:00:00Z
2016-11-17
2016-09
2017-05-15T14:54:17Z
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dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
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dc.identifier.uri.fl_str_mv http://hdl.handle.net/10071/13362
TID:201555131
url http://hdl.handle.net/10071/13362
identifier_str_mv TID:201555131
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