What is the next chapter in the food retail industry in Portugal up to 2030, and what are the strategic options that should be considered for strategy formulation? - using Ai-powered solutions to improve the customer experience in the food retail industry

Detalhes bibliográficos
Autor(a) principal: Costa, Marisa David da
Data de Publicação: 2021
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/139139
Resumo: This work project explores how the organized food retail chains, and the customer journey will change in Portugal until2030. Therefore, the transactional and contextual environments were analyzed to determine the drivers of change in this industry. To create four plausible, relevant, and independent scenarios, two critical uncertainties were chosen based on the impact and uncertainty level of each driver. Finally, strategic recommendations over three-time horizons were provided. Further more, as Artificial Intelligence is profoundly shaping the industry, four AI-powered solutions that might enhance the Customer Experience in the physical grocery stores by addressing the shopper's primary pain points were scrutinized.
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spelling What is the next chapter in the food retail industry in Portugal up to 2030, and what are the strategic options that should be considered for strategy formulation? - using Ai-powered solutions to improve the customer experience in the food retail industryStrategyForesightScenariosPortugalCustomer experienceArtificial intelligenceFood retail industryDomínio/Área Científica::Ciências Sociais::Economia e GestãoThis work project explores how the organized food retail chains, and the customer journey will change in Portugal until2030. Therefore, the transactional and contextual environments were analyzed to determine the drivers of change in this industry. To create four plausible, relevant, and independent scenarios, two critical uncertainties were chosen based on the impact and uncertainty level of each driver. Finally, strategic recommendations over three-time horizons were provided. Further more, as Artificial Intelligence is profoundly shaping the industry, four AI-powered solutions that might enhance the Customer Experience in the physical grocery stores by addressing the shopper's primary pain points were scrutinized.Lobo, João SilveiraRUNCosta, Marisa David da2022-06-01T07:51:04Z2022-01-172021-12-172022-01-17T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/139139TID:202998592enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:16:27Zoai:run.unl.pt:10362/139139Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:49:19.483491Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv What is the next chapter in the food retail industry in Portugal up to 2030, and what are the strategic options that should be considered for strategy formulation? - using Ai-powered solutions to improve the customer experience in the food retail industry
title What is the next chapter in the food retail industry in Portugal up to 2030, and what are the strategic options that should be considered for strategy formulation? - using Ai-powered solutions to improve the customer experience in the food retail industry
spellingShingle What is the next chapter in the food retail industry in Portugal up to 2030, and what are the strategic options that should be considered for strategy formulation? - using Ai-powered solutions to improve the customer experience in the food retail industry
Costa, Marisa David da
Strategy
Foresight
Scenarios
Portugal
Customer experience
Artificial intelligence
Food retail industry
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short What is the next chapter in the food retail industry in Portugal up to 2030, and what are the strategic options that should be considered for strategy formulation? - using Ai-powered solutions to improve the customer experience in the food retail industry
title_full What is the next chapter in the food retail industry in Portugal up to 2030, and what are the strategic options that should be considered for strategy formulation? - using Ai-powered solutions to improve the customer experience in the food retail industry
title_fullStr What is the next chapter in the food retail industry in Portugal up to 2030, and what are the strategic options that should be considered for strategy formulation? - using Ai-powered solutions to improve the customer experience in the food retail industry
title_full_unstemmed What is the next chapter in the food retail industry in Portugal up to 2030, and what are the strategic options that should be considered for strategy formulation? - using Ai-powered solutions to improve the customer experience in the food retail industry
title_sort What is the next chapter in the food retail industry in Portugal up to 2030, and what are the strategic options that should be considered for strategy formulation? - using Ai-powered solutions to improve the customer experience in the food retail industry
author Costa, Marisa David da
author_facet Costa, Marisa David da
author_role author
dc.contributor.none.fl_str_mv Lobo, João Silveira
RUN
dc.contributor.author.fl_str_mv Costa, Marisa David da
dc.subject.por.fl_str_mv Strategy
Foresight
Scenarios
Portugal
Customer experience
Artificial intelligence
Food retail industry
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Strategy
Foresight
Scenarios
Portugal
Customer experience
Artificial intelligence
Food retail industry
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description This work project explores how the organized food retail chains, and the customer journey will change in Portugal until2030. Therefore, the transactional and contextual environments were analyzed to determine the drivers of change in this industry. To create four plausible, relevant, and independent scenarios, two critical uncertainties were chosen based on the impact and uncertainty level of each driver. Finally, strategic recommendations over three-time horizons were provided. Further more, as Artificial Intelligence is profoundly shaping the industry, four AI-powered solutions that might enhance the Customer Experience in the physical grocery stores by addressing the shopper's primary pain points were scrutinized.
publishDate 2021
dc.date.none.fl_str_mv 2021-12-17
2022-06-01T07:51:04Z
2022-01-17
2022-01-17T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/139139
TID:202998592
url http://hdl.handle.net/10362/139139
identifier_str_mv TID:202998592
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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