Instaworthy? Examining the Effects of (Targeted) Civic Education Ads on Instagram

Detalhes bibliográficos
Autor(a) principal: Errenst, Emilia
Data de Publicação: 2023
Outros Autores: Remoortere, Annelien Van, Vermeer, Susan, Kruikemeier, Sanne
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: https://doi.org/10.17645/mac.v11i3.6614
Resumo: The last few years have witnessed a growing societal and scholarly interest in the potential of online political microtargeting to affect election outcomes in favor of parties and candidates. It has often been rightly pointed out that political microtargeting can pose risks to electoral integrity in democracies. But can political microtargeting also benefit democratic functioning? Very little is known about the potential of political microtargeting to affect citizens’ attitudes towards politics and increase their civic participation. To address this paucity, this article presents a preregistered online experiment conducted in Germany among young adults (N = 445), examining whether (targeted) civic education ads on Instagram increase political interest, efficacy, and civic participation. An innovative methodological approach to studying political microtargeting is deployed, exposing respondents to civic education ads in a mock Instagram feed, personalized in real-time based on individual preferences. We find no direct evidence of (targeted) civic education ads, leading us to believe that (targeted) ads do not unconditionally affect political interest, efficacy, or civic participation.
id RCAP_c2fc2fd887e2cfff434f4ccb7420c895
oai_identifier_str oai:ojs.cogitatiopress.com:article/6614
network_acronym_str RCAP
network_name_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository_id_str 7160
spelling Instaworthy? Examining the Effects of (Targeted) Civic Education Ads on Instagramcivic education; civic participation; Instagram; online advertisements; political microtargetingThe last few years have witnessed a growing societal and scholarly interest in the potential of online political microtargeting to affect election outcomes in favor of parties and candidates. It has often been rightly pointed out that political microtargeting can pose risks to electoral integrity in democracies. But can political microtargeting also benefit democratic functioning? Very little is known about the potential of political microtargeting to affect citizens’ attitudes towards politics and increase their civic participation. To address this paucity, this article presents a preregistered online experiment conducted in Germany among young adults (N = 445), examining whether (targeted) civic education ads on Instagram increase political interest, efficacy, and civic participation. An innovative methodological approach to studying political microtargeting is deployed, exposing respondents to civic education ads in a mock Instagram feed, personalized in real-time based on individual preferences. We find no direct evidence of (targeted) civic education ads, leading us to believe that (targeted) ads do not unconditionally affect political interest, efficacy, or civic participation.Cogitatio Press2023-08-03info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttps://doi.org/10.17645/mac.v11i3.6614https://doi.org/10.17645/mac.v11i3.6614Media and Communication; Vol 11, No 3 (2023): Social Media’s Role in Political and Societal Mobilization; 238-2492183-2439reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPenghttps://www.cogitatiopress.com/mediaandcommunication/article/view/6614https://www.cogitatiopress.com/mediaandcommunication/article/view/6614/6614https://www.cogitatiopress.com/mediaandcommunication/article/downloadSuppFile/6614/3302Copyright (c) 2023 Emilia Errenst, Annelien Van Remoortere, Susan Vermeer, Sanne Kruikemeierinfo:eu-repo/semantics/openAccessErrenst, EmiliaRemoortere, Annelien VanVermeer, SusanKruikemeier, Sanne2023-08-03T17:45:32Zoai:ojs.cogitatiopress.com:article/6614Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T20:26:14.068892Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Instaworthy? Examining the Effects of (Targeted) Civic Education Ads on Instagram
title Instaworthy? Examining the Effects of (Targeted) Civic Education Ads on Instagram
spellingShingle Instaworthy? Examining the Effects of (Targeted) Civic Education Ads on Instagram
Errenst, Emilia
civic education; civic participation; Instagram; online advertisements; political microtargeting
title_short Instaworthy? Examining the Effects of (Targeted) Civic Education Ads on Instagram
title_full Instaworthy? Examining the Effects of (Targeted) Civic Education Ads on Instagram
title_fullStr Instaworthy? Examining the Effects of (Targeted) Civic Education Ads on Instagram
title_full_unstemmed Instaworthy? Examining the Effects of (Targeted) Civic Education Ads on Instagram
title_sort Instaworthy? Examining the Effects of (Targeted) Civic Education Ads on Instagram
author Errenst, Emilia
author_facet Errenst, Emilia
Remoortere, Annelien Van
Vermeer, Susan
Kruikemeier, Sanne
author_role author
author2 Remoortere, Annelien Van
Vermeer, Susan
Kruikemeier, Sanne
author2_role author
author
author
dc.contributor.author.fl_str_mv Errenst, Emilia
Remoortere, Annelien Van
Vermeer, Susan
Kruikemeier, Sanne
dc.subject.por.fl_str_mv civic education; civic participation; Instagram; online advertisements; political microtargeting
topic civic education; civic participation; Instagram; online advertisements; political microtargeting
description The last few years have witnessed a growing societal and scholarly interest in the potential of online political microtargeting to affect election outcomes in favor of parties and candidates. It has often been rightly pointed out that political microtargeting can pose risks to electoral integrity in democracies. But can political microtargeting also benefit democratic functioning? Very little is known about the potential of political microtargeting to affect citizens’ attitudes towards politics and increase their civic participation. To address this paucity, this article presents a preregistered online experiment conducted in Germany among young adults (N = 445), examining whether (targeted) civic education ads on Instagram increase political interest, efficacy, and civic participation. An innovative methodological approach to studying political microtargeting is deployed, exposing respondents to civic education ads in a mock Instagram feed, personalized in real-time based on individual preferences. We find no direct evidence of (targeted) civic education ads, leading us to believe that (targeted) ads do not unconditionally affect political interest, efficacy, or civic participation.
publishDate 2023
dc.date.none.fl_str_mv 2023-08-03
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://doi.org/10.17645/mac.v11i3.6614
https://doi.org/10.17645/mac.v11i3.6614
url https://doi.org/10.17645/mac.v11i3.6614
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv https://www.cogitatiopress.com/mediaandcommunication/article/view/6614
https://www.cogitatiopress.com/mediaandcommunication/article/view/6614/6614
https://www.cogitatiopress.com/mediaandcommunication/article/downloadSuppFile/6614/3302
dc.rights.driver.fl_str_mv Copyright (c) 2023 Emilia Errenst, Annelien Van Remoortere, Susan Vermeer, Sanne Kruikemeier
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2023 Emilia Errenst, Annelien Van Remoortere, Susan Vermeer, Sanne Kruikemeier
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Cogitatio Press
publisher.none.fl_str_mv Cogitatio Press
dc.source.none.fl_str_mv Media and Communication; Vol 11, No 3 (2023): Social Media’s Role in Political and Societal Mobilization; 238-249
2183-2439
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
_version_ 1799133529872793600

Registros relacionados