Empirical study on consumer acceptance of cultured meat in Europe

• Autor(a) principal: Texeira, Adeline Muriel
• Data de Publicação: 2020
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10071/22180
• topic: Research and development; Technological change; Marketing; Pesquisa e desenvolvimento; Mudança tecnológica

Food is an integral part of everyday life, of the available choices we are going to probe meat consumption. Meat has many problems, several of those problems are tied to technology, the industrialization of meat production which has led to increased stresses in animals, environments and people (Galusky, 2014). Due to the current global health crisis caused by COVID - 19, many people are introspecting the cause and effects of the same and changing habits, perceptions, behaviours regarding their daily food choices. Understanding one such substitute is cultured meat and its acceptance in the European countries, since commercialization of this technology is growing interest and increasing greater feasibility. Yet it faces unforeseeable food disgust which could be positively tackled through awareness of the product and highlighting the modern-day conventional meat production technique. Overall this thesis aims to explore and seek relationship between various variables such as socio-demography, food neophobia, product availability, willingness to try and willingness to recommend henceforth concluding the most important objections and expectations of the consumers.