How can a hard luxury retailer create a private brand of fine jewellery: the case of Boutique dos Relógios Plus

Detalhes bibliográficos
Autor(a) principal: Lopes, José Carvalhais
Data de Publicação: 2021
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/123340
Resumo: Boutique dos Relógios Plus is a Portuguese hard-luxury retailer whose main focus is the retail of luxury watches. Recently the company launched a private brand of jewellery that is now aiming to expand. The focus of the current Work Project is to understand what the target of this brand should be, the styles and materials that the jewels should be made of, and where and how communication should be done. All this information constitutes the main recommendations for Boutique dos Relógios Plus. Data was obtained from primary sources by interviewing Sales Associates and by store-observations.
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spelling How can a hard luxury retailer create a private brand of fine jewellery: the case of Boutique dos Relógios PlusLuxuryLuxury jewelleryBoutique dos Relógios plusPortuguese brandDirect researchDomínio/Área Científica::Ciências Sociais::Economia e GestãoBoutique dos Relógios Plus is a Portuguese hard-luxury retailer whose main focus is the retail of luxury watches. Recently the company launched a private brand of jewellery that is now aiming to expand. The focus of the current Work Project is to understand what the target of this brand should be, the styles and materials that the jewels should be made of, and where and how communication should be done. All this information constitutes the main recommendations for Boutique dos Relógios Plus. Data was obtained from primary sources by interviewing Sales Associates and by store-observations.Silveira, Catherine daMaincourt, ChristopheRUNLopes, José Carvalhais2024-01-04T01:30:38Z2021-01-142021-01-042021-01-14T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/123340TID:202741966enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:04:41Zoai:run.unl.pt:10362/123340Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:45:01.132402Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv How can a hard luxury retailer create a private brand of fine jewellery: the case of Boutique dos Relógios Plus
title How can a hard luxury retailer create a private brand of fine jewellery: the case of Boutique dos Relógios Plus
spellingShingle How can a hard luxury retailer create a private brand of fine jewellery: the case of Boutique dos Relógios Plus
Lopes, José Carvalhais
Luxury
Luxury jewellery
Boutique dos Relógios plus
Portuguese brand
Direct research
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short How can a hard luxury retailer create a private brand of fine jewellery: the case of Boutique dos Relógios Plus
title_full How can a hard luxury retailer create a private brand of fine jewellery: the case of Boutique dos Relógios Plus
title_fullStr How can a hard luxury retailer create a private brand of fine jewellery: the case of Boutique dos Relógios Plus
title_full_unstemmed How can a hard luxury retailer create a private brand of fine jewellery: the case of Boutique dos Relógios Plus
title_sort How can a hard luxury retailer create a private brand of fine jewellery: the case of Boutique dos Relógios Plus
author Lopes, José Carvalhais
author_facet Lopes, José Carvalhais
author_role author
dc.contributor.none.fl_str_mv Silveira, Catherine da
Maincourt, Christophe
RUN
dc.contributor.author.fl_str_mv Lopes, José Carvalhais
dc.subject.por.fl_str_mv Luxury
Luxury jewellery
Boutique dos Relógios plus
Portuguese brand
Direct research
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Luxury
Luxury jewellery
Boutique dos Relógios plus
Portuguese brand
Direct research
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description Boutique dos Relógios Plus is a Portuguese hard-luxury retailer whose main focus is the retail of luxury watches. Recently the company launched a private brand of jewellery that is now aiming to expand. The focus of the current Work Project is to understand what the target of this brand should be, the styles and materials that the jewels should be made of, and where and how communication should be done. All this information constitutes the main recommendations for Boutique dos Relógios Plus. Data was obtained from primary sources by interviewing Sales Associates and by store-observations.
publishDate 2021
dc.date.none.fl_str_mv 2021-01-14
2021-01-04
2021-01-14T00:00:00Z
2024-01-04T01:30:38Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/123340
TID:202741966
url http://hdl.handle.net/10362/123340
identifier_str_mv TID:202741966
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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