Promoting the Big Slice Pizzaria and developing key partnerships

Detalhes bibliográficos
Autor(a) principal: Marciano, Adele
Data de Publicação: 2015
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/15533
Resumo: The Purpose of this Work Project is to develop a Marketing plan, with a special focus on promotional activities and partnerships’ developments, for the Big Slice, a fast food Pizzeria that is currently operating in Lisbon, where I'm currently working in the marketing and promotion department. The project aims at developing promotions and key partnerships that maximize the opportunity. For that, I have analyzed the major trends in the food sector in Portugal, and I have conducted several qualitative interviews among young individuals. Finally I have developed and implemented various alternative promotions and established important key partnerships.
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spelling Promoting the Big Slice Pizzaria and developing key partnershipsFast foodBig PizzaQuality productsPromotionsPartnershipsDomínio/Área Científica::Ciências Sociais::Economia e GestãoThe Purpose of this Work Project is to develop a Marketing plan, with a special focus on promotional activities and partnerships’ developments, for the Big Slice, a fast food Pizzeria that is currently operating in Lisbon, where I'm currently working in the marketing and promotion department. The project aims at developing promotions and key partnerships that maximize the opportunity. For that, I have analyzed the major trends in the food sector in Portugal, and I have conducted several qualitative interviews among young individuals. Finally I have developed and implemented various alternative promotions and established important key partnerships.Centeno, VictorRUNMarciano, Adele2018-01-30T01:30:16Z2015-012015-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/15533TID:201531666enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T03:51:42Zoai:run.unl.pt:10362/15533Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:22:35.993825Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Promoting the Big Slice Pizzaria and developing key partnerships
title Promoting the Big Slice Pizzaria and developing key partnerships
spellingShingle Promoting the Big Slice Pizzaria and developing key partnerships
Marciano, Adele
Fast food
Big Pizza
Quality products
Promotions
Partnerships
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Promoting the Big Slice Pizzaria and developing key partnerships
title_full Promoting the Big Slice Pizzaria and developing key partnerships
title_fullStr Promoting the Big Slice Pizzaria and developing key partnerships
title_full_unstemmed Promoting the Big Slice Pizzaria and developing key partnerships
title_sort Promoting the Big Slice Pizzaria and developing key partnerships
author Marciano, Adele
author_facet Marciano, Adele
author_role author
dc.contributor.none.fl_str_mv Centeno, Victor
RUN
dc.contributor.author.fl_str_mv Marciano, Adele
dc.subject.por.fl_str_mv Fast food
Big Pizza
Quality products
Promotions
Partnerships
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Fast food
Big Pizza
Quality products
Promotions
Partnerships
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description The Purpose of this Work Project is to develop a Marketing plan, with a special focus on promotional activities and partnerships’ developments, for the Big Slice, a fast food Pizzeria that is currently operating in Lisbon, where I'm currently working in the marketing and promotion department. The project aims at developing promotions and key partnerships that maximize the opportunity. For that, I have analyzed the major trends in the food sector in Portugal, and I have conducted several qualitative interviews among young individuals. Finally I have developed and implemented various alternative promotions and established important key partnerships.
publishDate 2015
dc.date.none.fl_str_mv 2015-01
2015-01-01T00:00:00Z
2018-01-30T01:30:16Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/15533
TID:201531666
url http://hdl.handle.net/10362/15533
identifier_str_mv TID:201531666
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/embargoedAccess
eu_rights_str_mv embargoedAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
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repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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