Strategic plan for a corporate intelligence business unit in consulting field

• Autor(a) principal: Jacinto, Ana Raquel Pereira
• Data de Publicação: 2017
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10071/15513
• topic: Strategic plan; Corporate intelligence; Innovation; Competitive advantage; Vantagem competitiva; Inovação; Estratégia empresarial; Inteligência empresarial; Consultoria; Modelos de negócio

The following work has as its scope the elaboration of a strategic plan for the launch of a new business unit, Corporate Intelligence, of WINNING Scientific Management Company, located in Lisbon. Currently, one of the Portuguese economy structure characteristics is the high share of the service sector. Management consulting services continue to be one of the oldest activities in the world, since people and companies are constantly in need of support on various themes. However, due to the economic crisis began to affect Portugal in 2008, the need for the economy appeared to adjust the scarcity and abundance, forcing consumers and companies to adapt to new business models and markets in a way never seen before. Initially the concept of Corporate Intelligence will be clarified, which includes and what is the reason that leads to being considered a business opportunity and expansion. Subsequently an in-depth analysis will be made using the most appropriate management tools that will sustain this opportunity. Then, it will set the position of WINNING in the market, an implementation plan and the respective monitoring mechanisms. Taking account Porter’s Analysis, it is possible to conclude that WINNING is facing a medium attractiveness industry over the long term, which means that it can represent a barrier or an enabler. Beyond this, PEST Analysis evidences that there are conditions to develop and move forward with Corporate Intelligence area.