Persuasive consumer relations in the digital society and participatory culture
Autor(a) principal: | |
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Data de Publicação: | 2023 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | spa |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | https://doi.org/10.23882/rmd.23141 |
Resumo: | This study analyses the digital society and its influence on participatory culture and its relationship from the point of view of persuasive communication in consumption. Examining the way in which social networks affect consumption, how brands use participatory culture to improve their image. The influences of democratization on consumption are analysed, pointing out what precautions the consumer must take when expressing their opinion online. Without forgetting the role of brands in participatory culture. The main results indicate that, although participatory culture can have many benefits, it can also present some dangers. The digital society and participatory culture transform the way we interact with all kinds of information. Although persuasive communication can be effective in promoting products and services, it can also have a negative impact on society, encouraging excessive consumption and manipulating consumer perceptions and emotions. By engaging consumers, brands can use participatory culture to improve their image, engaging consumers and improving the relevance of their products and services. |
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Persuasive consumer relations in the digital society and participatory cultureRelaciones del consumo persuasivo en la sociedad digital y la cultura participativasociedad digitalcultura participativaconsumopersuasióncomunicacióndigital societyparticipatory cultureconsumptionpersuasioncommunicationThis study analyses the digital society and its influence on participatory culture and its relationship from the point of view of persuasive communication in consumption. Examining the way in which social networks affect consumption, how brands use participatory culture to improve their image. The influences of democratization on consumption are analysed, pointing out what precautions the consumer must take when expressing their opinion online. Without forgetting the role of brands in participatory culture. The main results indicate that, although participatory culture can have many benefits, it can also present some dangers. The digital society and participatory culture transform the way we interact with all kinds of information. Although persuasive communication can be effective in promoting products and services, it can also have a negative impact on society, encouraging excessive consumption and manipulating consumer perceptions and emotions. By engaging consumers, brands can use participatory culture to improve their image, engaging consumers and improving the relevance of their products and services.En este estudio se analiza la sociedad digital y su influencia en la cultura participativa y su relación desde el punto de vista de la comunicación persuasiva en el consumo. Examinando la forma en que las redes sociales afectan al consumo, cómo las marcas utilizan la cultura participativa para mejorar su imagen. Se analiza las influencias de la democratización en el consumo, señalando qué precauciones tiene que tener el consumidor a la hora de expresar su opinión online. Sin olvidar el papel de las marcas en la cultura participativa. Como principales resultados se señala que, aunque la cultura participativa puede tener muchos beneficios, también puede presentar algunos peligros. La sociedad digital y la cultura participativa transforman la forma en que interactuamos con todo tipo de información. Aunque la comunicación persuasiva puede ser efectiva en la promoción de productos y servicios, también puede tener un impacto negativo en la sociedad, fomentando un consumo excesivo y manipulando las percepciones y emociones del consumidor. Al involucrar a los consumidores, las marcas pueden utilizar la cultura participativa para mejorar su imagen, atrayendo a los consumidores y mejorando la relevancia de sus productos y servicios.NMd, Núcleo Multidisciplinar2023-04-11info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdftext/htmlhttps://doi.org/10.23882/rmd.23141https://doi.org/10.23882/rmd.23141[RMd] RevistaMultidisciplinar; Digital society and participatory culture; 41-55[RMd] RevistaMultidisciplinar; Sociedad digital y cultura participativa; 41-55[RMd] Revue Multidisciplinaire; Société digitale et culture participative; 41-55[RMd] RevistaMultidisciplinar; Sociedade Digital e Cultura Participativa; 41-552184-549210.23882/rmd.v5n2reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPspahttps://revistamultidisciplinar.com/index.php/oj/article/view/141https://revistamultidisciplinar.com/index.php/oj/article/view/141/160https://revistamultidisciplinar.com/index.php/oj/article/view/141/157Direitos de Autor (c) 2023 Matias López Iglesias, José Luis Carreño Villada , Óscar Díaz-Chicainfo:eu-repo/semantics/openAccessLópez Iglesias, MatiasCarreño Villada , José LuisDíaz-Chica , Óscar2024-03-16T07:04:58Zoai:ojs2.revistamultidisciplinar.com:article/141Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T17:49:27.273641Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Persuasive consumer relations in the digital society and participatory culture Relaciones del consumo persuasivo en la sociedad digital y la cultura participativa |
title |
Persuasive consumer relations in the digital society and participatory culture |
spellingShingle |
Persuasive consumer relations in the digital society and participatory culture López Iglesias, Matias sociedad digital cultura participativa consumo persuasión comunicación digital society participatory culture consumption persuasion communication |
title_short |
Persuasive consumer relations in the digital society and participatory culture |
title_full |
Persuasive consumer relations in the digital society and participatory culture |
title_fullStr |
Persuasive consumer relations in the digital society and participatory culture |
title_full_unstemmed |
Persuasive consumer relations in the digital society and participatory culture |
title_sort |
Persuasive consumer relations in the digital society and participatory culture |
author |
López Iglesias, Matias |
author_facet |
López Iglesias, Matias Carreño Villada , José Luis Díaz-Chica , Óscar |
author_role |
author |
author2 |
Carreño Villada , José Luis Díaz-Chica , Óscar |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
López Iglesias, Matias Carreño Villada , José Luis Díaz-Chica , Óscar |
dc.subject.por.fl_str_mv |
sociedad digital cultura participativa consumo persuasión comunicación digital society participatory culture consumption persuasion communication |
topic |
sociedad digital cultura participativa consumo persuasión comunicación digital society participatory culture consumption persuasion communication |
description |
This study analyses the digital society and its influence on participatory culture and its relationship from the point of view of persuasive communication in consumption. Examining the way in which social networks affect consumption, how brands use participatory culture to improve their image. The influences of democratization on consumption are analysed, pointing out what precautions the consumer must take when expressing their opinion online. Without forgetting the role of brands in participatory culture. The main results indicate that, although participatory culture can have many benefits, it can also present some dangers. The digital society and participatory culture transform the way we interact with all kinds of information. Although persuasive communication can be effective in promoting products and services, it can also have a negative impact on society, encouraging excessive consumption and manipulating consumer perceptions and emotions. By engaging consumers, brands can use participatory culture to improve their image, engaging consumers and improving the relevance of their products and services. |
publishDate |
2023 |
dc.date.none.fl_str_mv |
2023-04-11 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://doi.org/10.23882/rmd.23141 https://doi.org/10.23882/rmd.23141 |
url |
https://doi.org/10.23882/rmd.23141 |
dc.language.iso.fl_str_mv |
spa |
language |
spa |
dc.relation.none.fl_str_mv |
https://revistamultidisciplinar.com/index.php/oj/article/view/141 https://revistamultidisciplinar.com/index.php/oj/article/view/141/160 https://revistamultidisciplinar.com/index.php/oj/article/view/141/157 |
dc.rights.driver.fl_str_mv |
Direitos de Autor (c) 2023 Matias López Iglesias, José Luis Carreño Villada , Óscar Díaz-Chica info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Direitos de Autor (c) 2023 Matias López Iglesias, José Luis Carreño Villada , Óscar Díaz-Chica |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf text/html |
dc.publisher.none.fl_str_mv |
NMd, Núcleo Multidisciplinar |
publisher.none.fl_str_mv |
NMd, Núcleo Multidisciplinar |
dc.source.none.fl_str_mv |
[RMd] RevistaMultidisciplinar; Digital society and participatory culture; 41-55 [RMd] RevistaMultidisciplinar; Sociedad digital y cultura participativa; 41-55 [RMd] Revue Multidisciplinaire; Société digitale et culture participative; 41-55 [RMd] RevistaMultidisciplinar; Sociedade Digital e Cultura Participativa; 41-55 2184-5492 10.23882/rmd.v5n2 reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
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RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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1799131575235903488 |