a consulting lab on Galp-s B2c omnichannel strategy

Detalhes bibliográficos
Autor(a) principal: Sassetti, Gonçalo Maria Pinto Gonçalves
Data de Publicação: 2022
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/145404
Resumo: The current project concerns the conception of an Omnichannel strategy –A roadmap for the full integration and broader channel experience of Galp’s B2C offer. The goal of this Work Project is to assist Galp in shaping its services towards a more integrated, efficient, and convenient Omnichannel approach. An analysis of the market, the identification of the main competitors as well as the best practices in the Omnichannel domain, and concept testing and validation, are the major steps taken in the approach. The outcome is divided into a new channel strategy and a set of recommendations that formulate the strategy.
id RCAP_c5feab781c1bdf7afa5926e53319e6ca
oai_identifier_str oai:run.unl.pt:10362/145404
network_acronym_str RCAP
network_name_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository_id_str 7160
spelling a consulting lab on Galp-s B2c omnichannel strategyStrategyConsultingDigital transformationOmnichannelPortugalEnergy sectorB2cPhygitalChannel strategyDomínio/Área Científica::Ciências Sociais::Economia e GestãoThe current project concerns the conception of an Omnichannel strategy –A roadmap for the full integration and broader channel experience of Galp’s B2C offer. The goal of this Work Project is to assist Galp in shaping its services towards a more integrated, efficient, and convenient Omnichannel approach. An analysis of the market, the identification of the main competitors as well as the best practices in the Omnichannel domain, and concept testing and validation, are the major steps taken in the approach. The outcome is divided into a new channel strategy and a set of recommendations that formulate the strategy.Casquinho, Constança Monteiro CristianoRUNSassetti, Gonçalo Maria Pinto Gonçalves2022-06-022022-05-202025-05-20T00:00:00Z2022-06-02T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/145404TID:203083164enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:25:46Zoai:run.unl.pt:10362/145404Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:52:03.880443Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv a consulting lab on Galp-s B2c omnichannel strategy
title a consulting lab on Galp-s B2c omnichannel strategy
spellingShingle a consulting lab on Galp-s B2c omnichannel strategy
Sassetti, Gonçalo Maria Pinto Gonçalves
Strategy
Consulting
Digital transformation
Omnichannel
Portugal
Energy sector
B2c
Phygital
Channel strategy
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short a consulting lab on Galp-s B2c omnichannel strategy
title_full a consulting lab on Galp-s B2c omnichannel strategy
title_fullStr a consulting lab on Galp-s B2c omnichannel strategy
title_full_unstemmed a consulting lab on Galp-s B2c omnichannel strategy
title_sort a consulting lab on Galp-s B2c omnichannel strategy
author Sassetti, Gonçalo Maria Pinto Gonçalves
author_facet Sassetti, Gonçalo Maria Pinto Gonçalves
author_role author
dc.contributor.none.fl_str_mv Casquinho, Constança Monteiro Cristiano
RUN
dc.contributor.author.fl_str_mv Sassetti, Gonçalo Maria Pinto Gonçalves
dc.subject.por.fl_str_mv Strategy
Consulting
Digital transformation
Omnichannel
Portugal
Energy sector
B2c
Phygital
Channel strategy
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Strategy
Consulting
Digital transformation
Omnichannel
Portugal
Energy sector
B2c
Phygital
Channel strategy
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description The current project concerns the conception of an Omnichannel strategy –A roadmap for the full integration and broader channel experience of Galp’s B2C offer. The goal of this Work Project is to assist Galp in shaping its services towards a more integrated, efficient, and convenient Omnichannel approach. An analysis of the market, the identification of the main competitors as well as the best practices in the Omnichannel domain, and concept testing and validation, are the major steps taken in the approach. The outcome is divided into a new channel strategy and a set of recommendations that formulate the strategy.
publishDate 2022
dc.date.none.fl_str_mv 2022-06-02
2022-05-20
2022-06-02T00:00:00Z
2025-05-20T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/145404
TID:203083164
url http://hdl.handle.net/10362/145404
identifier_str_mv TID:203083164
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/embargoedAccess
eu_rights_str_mv embargoedAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
_version_ 1799138112434077696

Registros relacionados