A consulting lab on Galp-s B2c omnichannel strategy: Galp-s roadmap to omnichannel excellence through the implementation of omnichannel initiatives

Detalhes bibliográficos
Autor(a) principal: Mouro, Marta Maria Soveral Marques
Data de Publicação: 2022
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/148072
Resumo: The current project concerns the conception of an Omnichannel strategy –A roadmap for the full integration and broader channel experience of Galp’s B2C offer. The goal of this Work Project is to assist Galp in shaping its services towards a more integrated, efficient, and convenient Omnichannel approach. An analysis of the market, the identification of the main competitors as well as the best practices in the Omnichannel domain, and concept testing and validation, are the major steps taken in the approach. The outcome is divided into a new channel strategy and a set of recommendations that formulate the strategy.
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spelling A consulting lab on Galp-s B2c omnichannel strategy: Galp-s roadmap to omnichannel excellence through the implementation of omnichannel initiativesStrategyConsultingDigital transformationOmnichannelPortugalEnergy sectorB2cPhygitalChannel strategyDomínio/Área Científica::Ciências Sociais::Economia e GestãoThe current project concerns the conception of an Omnichannel strategy –A roadmap for the full integration and broader channel experience of Galp’s B2C offer. The goal of this Work Project is to assist Galp in shaping its services towards a more integrated, efficient, and convenient Omnichannel approach. An analysis of the market, the identification of the main competitors as well as the best practices in the Omnichannel domain, and concept testing and validation, are the major steps taken in the approach. The outcome is divided into a new channel strategy and a set of recommendations that formulate the strategy.Casquinho, Constança Monteiro CristianoRUNMouro, Marta Maria Soveral Marques2022-06-072022-05-202024-05-20T00:00:00Z2022-06-07T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/148072TID:203136039enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:29:27Zoai:run.unl.pt:10362/148072Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:53:11.623160Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv A consulting lab on Galp-s B2c omnichannel strategy: Galp-s roadmap to omnichannel excellence through the implementation of omnichannel initiatives
title A consulting lab on Galp-s B2c omnichannel strategy: Galp-s roadmap to omnichannel excellence through the implementation of omnichannel initiatives
spellingShingle A consulting lab on Galp-s B2c omnichannel strategy: Galp-s roadmap to omnichannel excellence through the implementation of omnichannel initiatives
Mouro, Marta Maria Soveral Marques
Strategy
Consulting
Digital transformation
Omnichannel
Portugal
Energy sector
B2c
Phygital
Channel strategy
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short A consulting lab on Galp-s B2c omnichannel strategy: Galp-s roadmap to omnichannel excellence through the implementation of omnichannel initiatives
title_full A consulting lab on Galp-s B2c omnichannel strategy: Galp-s roadmap to omnichannel excellence through the implementation of omnichannel initiatives
title_fullStr A consulting lab on Galp-s B2c omnichannel strategy: Galp-s roadmap to omnichannel excellence through the implementation of omnichannel initiatives
title_full_unstemmed A consulting lab on Galp-s B2c omnichannel strategy: Galp-s roadmap to omnichannel excellence through the implementation of omnichannel initiatives
title_sort A consulting lab on Galp-s B2c omnichannel strategy: Galp-s roadmap to omnichannel excellence through the implementation of omnichannel initiatives
author Mouro, Marta Maria Soveral Marques
author_facet Mouro, Marta Maria Soveral Marques
author_role author
dc.contributor.none.fl_str_mv Casquinho, Constança Monteiro Cristiano
RUN
dc.contributor.author.fl_str_mv Mouro, Marta Maria Soveral Marques
dc.subject.por.fl_str_mv Strategy
Consulting
Digital transformation
Omnichannel
Portugal
Energy sector
B2c
Phygital
Channel strategy
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Strategy
Consulting
Digital transformation
Omnichannel
Portugal
Energy sector
B2c
Phygital
Channel strategy
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description The current project concerns the conception of an Omnichannel strategy –A roadmap for the full integration and broader channel experience of Galp’s B2C offer. The goal of this Work Project is to assist Galp in shaping its services towards a more integrated, efficient, and convenient Omnichannel approach. An analysis of the market, the identification of the main competitors as well as the best practices in the Omnichannel domain, and concept testing and validation, are the major steps taken in the approach. The outcome is divided into a new channel strategy and a set of recommendations that formulate the strategy.
publishDate 2022
dc.date.none.fl_str_mv 2022-06-07
2022-05-20
2022-06-07T00:00:00Z
2024-05-20T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/148072
TID:203136039
url http://hdl.handle.net/10362/148072
identifier_str_mv TID:203136039
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/embargoedAccess
eu_rights_str_mv embargoedAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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