How does a global strategy negatively influence innovation transfer in multinational corporations

• Autor(a) principal: Antunes, André Gonçalo Machado
• Data de Publicação: 2018
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10400.14/25388
• topic: Innovation transfer; Global strategy; Failure causes; Multinational corporation; Transferência de inovação; Estratégia global; Causa de insucesso; Corporação multinacional; Domínio/Área Científica::Ciências Sociais::Economia e Gestão

The purpose of this thesis is to fill the gap in the literature regarding cross-border innovation transfers in internationalized firms. More specifically, “How does a global strategy negatively influence innovation transfer in multinational corporations”. To address this question a qualitative research was conducted using a case study method, applied to a multinational corporation (MNC) in an innovative industry. Interviews were the primary source of data for the research, while Another cause that influenced the process failure was also found, but it was not possible to establish a relation with the firm global strategy. The findings of this research show that global strategy does influence the innovation transfer process in MNCs. The 3 main influencers identified during the case study were: (1) pressure to accept innovation transfers; (2) global strategy ahead of local needs; (3) lack of local adaptation. There was also find other cause that influenced the process failure, but it was not possible to establish a relation with the firm global strategy.