Wine purchase and consumption in Portugal - an exploratory analysis of young adults' motives/attitudes and purchase attributes

Detalhes bibliográficos
Autor(a) principal: Duarte, Filomena
Data de Publicação: 2010
Outros Autores: Madeira, Joana, Barreira, Maria Madalena
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10400.5/3559
Resumo: This study, exploratory in nature, examines how motives/attitudes, purchase and consumption behaviour, as well as extrinsic attributes for wine choice, of Portuguese young adult’s (aged less than 35 years), differ from other age segments. With this aim an online survey was used, resulting in 1160 usable responses. Using factor and cluster analysis, based on motivation/attitudes towards wine consumption, four segments were obtained: “Enthusiast”, “Regular”, “Infrequent” and “Convivial” wine drinkers. Results show that despite some similarities, young adults (more represent in the two last clusters), particularly those under 24 years, show signifi cant differences concerning the analysed factors.
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spelling Wine purchase and consumption in Portugal - an exploratory analysis of young adults' motives/attitudes and purchase attributesCompra e consumo de vinho em Portugal - uma análise exploratória das motivações/atitudes e atributos de compra dos jovens adultoswineconsumption motives/attitudesextrinsic attributesinformation sourcesmarket segmentationThis study, exploratory in nature, examines how motives/attitudes, purchase and consumption behaviour, as well as extrinsic attributes for wine choice, of Portuguese young adult’s (aged less than 35 years), differ from other age segments. With this aim an online survey was used, resulting in 1160 usable responses. Using factor and cluster analysis, based on motivation/attitudes towards wine consumption, four segments were obtained: “Enthusiast”, “Regular”, “Infrequent” and “Convivial” wine drinkers. Results show that despite some similarities, young adults (more represent in the two last clusters), particularly those under 24 years, show signifi cant differences concerning the analysed factors.Estação Vitivinicola NacionalRepositório da Universidade de LisboaDuarte, FilomenaMadeira, JoanaBarreira, Maria Madalena2011-10-17T14:36:00Z20102010-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10400.5/3559eng"Ciência e Técnica Vitivinicola". ISSN 0254-0223. 25:2 (2010) 63-730254-0223info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-03-06T14:34:40Zoai:www.repository.utl.pt:10400.5/3559Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T16:51:24.206758Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Wine purchase and consumption in Portugal - an exploratory analysis of young adults' motives/attitudes and purchase attributes
Compra e consumo de vinho em Portugal - uma análise exploratória das motivações/atitudes e atributos de compra dos jovens adultos
title Wine purchase and consumption in Portugal - an exploratory analysis of young adults' motives/attitudes and purchase attributes
spellingShingle Wine purchase and consumption in Portugal - an exploratory analysis of young adults' motives/attitudes and purchase attributes
Duarte, Filomena
wine
consumption motives/attitudes
extrinsic attributes
information sources
market segmentation
title_short Wine purchase and consumption in Portugal - an exploratory analysis of young adults' motives/attitudes and purchase attributes
title_full Wine purchase and consumption in Portugal - an exploratory analysis of young adults' motives/attitudes and purchase attributes
title_fullStr Wine purchase and consumption in Portugal - an exploratory analysis of young adults' motives/attitudes and purchase attributes
title_full_unstemmed Wine purchase and consumption in Portugal - an exploratory analysis of young adults' motives/attitudes and purchase attributes
title_sort Wine purchase and consumption in Portugal - an exploratory analysis of young adults' motives/attitudes and purchase attributes
author Duarte, Filomena
author_facet Duarte, Filomena
Madeira, Joana
Barreira, Maria Madalena
author_role author
author2 Madeira, Joana
Barreira, Maria Madalena
author2_role author
author
dc.contributor.none.fl_str_mv Repositório da Universidade de Lisboa
dc.contributor.author.fl_str_mv Duarte, Filomena
Madeira, Joana
Barreira, Maria Madalena
dc.subject.por.fl_str_mv wine
consumption motives/attitudes
extrinsic attributes
information sources
market segmentation
topic wine
consumption motives/attitudes
extrinsic attributes
information sources
market segmentation
description This study, exploratory in nature, examines how motives/attitudes, purchase and consumption behaviour, as well as extrinsic attributes for wine choice, of Portuguese young adult’s (aged less than 35 years), differ from other age segments. With this aim an online survey was used, resulting in 1160 usable responses. Using factor and cluster analysis, based on motivation/attitudes towards wine consumption, four segments were obtained: “Enthusiast”, “Regular”, “Infrequent” and “Convivial” wine drinkers. Results show that despite some similarities, young adults (more represent in the two last clusters), particularly those under 24 years, show signifi cant differences concerning the analysed factors.
publishDate 2010
dc.date.none.fl_str_mv 2010
2010-01-01T00:00:00Z
2011-10-17T14:36:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10400.5/3559
url http://hdl.handle.net/10400.5/3559
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv "Ciência e Técnica Vitivinicola". ISSN 0254-0223. 25:2 (2010) 63-73
0254-0223
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Estação Vitivinicola Nacional
publisher.none.fl_str_mv Estação Vitivinicola Nacional
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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