How can L´Oréal Paris (makeup) be an attractive brand for millennials in Portugal?

Detalhes bibliográficos
Autor(a) principal: Monteiro, Rita Costa Pinheiro Alves
Data de Publicação: 2017
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/28244
Resumo: As an intern at L’Oréal Paris (Makeup) in Portugal, I developed this work project based on the main challenge that the brand is now facing: How can L’Oréal Paris (makeup) better engage the new millennial generation?”. Firstly it was conducted a primary and secondary research. Based on the research, we recommended L’Oréal Paris to (a) follow a brand strategy which understands millennials and therefore fulfill their needs and expectations regarding makeup and (b) change its distribution strategy in order to improve brand image and to gain market prominence.
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spelling How can L´Oréal Paris (makeup) be an attractive brand for millennials in Portugal?L’Oréal ParisPortugalMillennialsHealth & beautyMakeupBrand managementDomínio/Área Científica::Ciências Sociais::Economia e GestãoAs an intern at L’Oréal Paris (Makeup) in Portugal, I developed this work project based on the main challenge that the brand is now facing: How can L’Oréal Paris (makeup) better engage the new millennial generation?”. Firstly it was conducted a primary and secondary research. Based on the research, we recommended L’Oréal Paris to (a) follow a brand strategy which understands millennials and therefore fulfill their needs and expectations regarding makeup and (b) change its distribution strategy in order to improve brand image and to gain market prominence.Silveira, Catherine daRUNMonteiro, Rita Costa Pinheiro Alves2020-06-30T00:30:35Z2017-06-302017-06-30T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/28244TID:201756250enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T04:15:07Zoai:run.unl.pt:10362/28244Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:28:54.023069Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv How can L´Oréal Paris (makeup) be an attractive brand for millennials in Portugal?
title How can L´Oréal Paris (makeup) be an attractive brand for millennials in Portugal?
spellingShingle How can L´Oréal Paris (makeup) be an attractive brand for millennials in Portugal?
Monteiro, Rita Costa Pinheiro Alves
L’Oréal Paris
Portugal
Millennials
Health & beauty
Makeup
Brand management
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short How can L´Oréal Paris (makeup) be an attractive brand for millennials in Portugal?
title_full How can L´Oréal Paris (makeup) be an attractive brand for millennials in Portugal?
title_fullStr How can L´Oréal Paris (makeup) be an attractive brand for millennials in Portugal?
title_full_unstemmed How can L´Oréal Paris (makeup) be an attractive brand for millennials in Portugal?
title_sort How can L´Oréal Paris (makeup) be an attractive brand for millennials in Portugal?
author Monteiro, Rita Costa Pinheiro Alves
author_facet Monteiro, Rita Costa Pinheiro Alves
author_role author
dc.contributor.none.fl_str_mv Silveira, Catherine da
RUN
dc.contributor.author.fl_str_mv Monteiro, Rita Costa Pinheiro Alves
dc.subject.por.fl_str_mv L’Oréal Paris
Portugal
Millennials
Health & beauty
Makeup
Brand management
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic L’Oréal Paris
Portugal
Millennials
Health & beauty
Makeup
Brand management
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description As an intern at L’Oréal Paris (Makeup) in Portugal, I developed this work project based on the main challenge that the brand is now facing: How can L’Oréal Paris (makeup) better engage the new millennial generation?”. Firstly it was conducted a primary and secondary research. Based on the research, we recommended L’Oréal Paris to (a) follow a brand strategy which understands millennials and therefore fulfill their needs and expectations regarding makeup and (b) change its distribution strategy in order to improve brand image and to gain market prominence.
publishDate 2017
dc.date.none.fl_str_mv 2017-06-30
2017-06-30T00:00:00Z
2020-06-30T00:30:35Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/28244
TID:201756250
url http://hdl.handle.net/10362/28244
identifier_str_mv TID:201756250
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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