The milk market in Angola: parents decisions towards children nutrition
Autor(a) principal: | |
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Data de Publicação: | 2016 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10362/18582 |
Resumo: | The purpose of this project is to understand the factors that affect Parents’ decisions when buying milk or substitutes for their children in Angola. After an extensive research on secondary data of the milk and substitutes market, a qualitative research focused on 30 individual was made in order to understand the reasons and constraints behind parent’s consumer behavior. Results confirm that powder milk has a pronounced expression in this market. As for the influences, price and brand recognition are more important for parents than children’s preferences and nutritional values. The implications of these conclusions on companies and politics are explored. |
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The milk market in Angola: parents decisions towards children nutritionChildrenConsumer behaviorBrand powerMilk and substitutes marketAngolaDomínio/Área Científica::Ciências Sociais::Economia e GestãoThe purpose of this project is to understand the factors that affect Parents’ decisions when buying milk or substitutes for their children in Angola. After an extensive research on secondary data of the milk and substitutes market, a qualitative research focused on 30 individual was made in order to understand the reasons and constraints behind parent’s consumer behavior. Results confirm that powder milk has a pronounced expression in this market. As for the influences, price and brand recognition are more important for parents than children’s preferences and nutritional values. The implications of these conclusions on companies and politics are explored.Agante, LuísaRUNGalvão, Joana Filipe Rosa2017-06-20T00:30:16Z2016-062016-062016-06-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/18582TID:201527480enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T03:57:53Zoai:run.unl.pt:10362/18582Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:24:51.376826Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
The milk market in Angola: parents decisions towards children nutrition |
title |
The milk market in Angola: parents decisions towards children nutrition |
spellingShingle |
The milk market in Angola: parents decisions towards children nutrition Galvão, Joana Filipe Rosa Children Consumer behavior Brand power Milk and substitutes market Angola Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
title_short |
The milk market in Angola: parents decisions towards children nutrition |
title_full |
The milk market in Angola: parents decisions towards children nutrition |
title_fullStr |
The milk market in Angola: parents decisions towards children nutrition |
title_full_unstemmed |
The milk market in Angola: parents decisions towards children nutrition |
title_sort |
The milk market in Angola: parents decisions towards children nutrition |
author |
Galvão, Joana Filipe Rosa |
author_facet |
Galvão, Joana Filipe Rosa |
author_role |
author |
dc.contributor.none.fl_str_mv |
Agante, Luísa RUN |
dc.contributor.author.fl_str_mv |
Galvão, Joana Filipe Rosa |
dc.subject.por.fl_str_mv |
Children Consumer behavior Brand power Milk and substitutes market Angola Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
topic |
Children Consumer behavior Brand power Milk and substitutes market Angola Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
description |
The purpose of this project is to understand the factors that affect Parents’ decisions when buying milk or substitutes for their children in Angola. After an extensive research on secondary data of the milk and substitutes market, a qualitative research focused on 30 individual was made in order to understand the reasons and constraints behind parent’s consumer behavior. Results confirm that powder milk has a pronounced expression in this market. As for the influences, price and brand recognition are more important for parents than children’s preferences and nutritional values. The implications of these conclusions on companies and politics are explored. |
publishDate |
2016 |
dc.date.none.fl_str_mv |
2016-06 2016-06 2016-06-01T00:00:00Z 2017-06-20T00:30:16Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10362/18582 TID:201527480 |
url |
http://hdl.handle.net/10362/18582 |
identifier_str_mv |
TID:201527480 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/embargoedAccess |
eu_rights_str_mv |
embargoedAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
repository.mail.fl_str_mv |
|
_version_ |
1799137881717997568 |