The milk market in Angola: parents decisions towards children nutrition

Detalhes bibliográficos
Autor(a) principal: Galvão, Joana Filipe Rosa
Data de Publicação: 2016
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/18582
Resumo: The purpose of this project is to understand the factors that affect Parents’ decisions when buying milk or substitutes for their children in Angola. After an extensive research on secondary data of the milk and substitutes market, a qualitative research focused on 30 individual was made in order to understand the reasons and constraints behind parent’s consumer behavior. Results confirm that powder milk has a pronounced expression in this market. As for the influences, price and brand recognition are more important for parents than children’s preferences and nutritional values. The implications of these conclusions on companies and politics are explored.
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spelling The milk market in Angola: parents decisions towards children nutritionChildrenConsumer behaviorBrand powerMilk and substitutes marketAngolaDomínio/Área Científica::Ciências Sociais::Economia e GestãoThe purpose of this project is to understand the factors that affect Parents’ decisions when buying milk or substitutes for their children in Angola. After an extensive research on secondary data of the milk and substitutes market, a qualitative research focused on 30 individual was made in order to understand the reasons and constraints behind parent’s consumer behavior. Results confirm that powder milk has a pronounced expression in this market. As for the influences, price and brand recognition are more important for parents than children’s preferences and nutritional values. The implications of these conclusions on companies and politics are explored.Agante, LuísaRUNGalvão, Joana Filipe Rosa2017-06-20T00:30:16Z2016-062016-062016-06-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/18582TID:201527480enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T03:57:53Zoai:run.unl.pt:10362/18582Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:24:51.376826Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv The milk market in Angola: parents decisions towards children nutrition
title The milk market in Angola: parents decisions towards children nutrition
spellingShingle The milk market in Angola: parents decisions towards children nutrition
Galvão, Joana Filipe Rosa
Children
Consumer behavior
Brand power
Milk and substitutes market
Angola
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short The milk market in Angola: parents decisions towards children nutrition
title_full The milk market in Angola: parents decisions towards children nutrition
title_fullStr The milk market in Angola: parents decisions towards children nutrition
title_full_unstemmed The milk market in Angola: parents decisions towards children nutrition
title_sort The milk market in Angola: parents decisions towards children nutrition
author Galvão, Joana Filipe Rosa
author_facet Galvão, Joana Filipe Rosa
author_role author
dc.contributor.none.fl_str_mv Agante, Luísa
RUN
dc.contributor.author.fl_str_mv Galvão, Joana Filipe Rosa
dc.subject.por.fl_str_mv Children
Consumer behavior
Brand power
Milk and substitutes market
Angola
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Children
Consumer behavior
Brand power
Milk and substitutes market
Angola
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description The purpose of this project is to understand the factors that affect Parents’ decisions when buying milk or substitutes for their children in Angola. After an extensive research on secondary data of the milk and substitutes market, a qualitative research focused on 30 individual was made in order to understand the reasons and constraints behind parent’s consumer behavior. Results confirm that powder milk has a pronounced expression in this market. As for the influences, price and brand recognition are more important for parents than children’s preferences and nutritional values. The implications of these conclusions on companies and politics are explored.
publishDate 2016
dc.date.none.fl_str_mv 2016-06
2016-06
2016-06-01T00:00:00Z
2017-06-20T00:30:16Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/18582
TID:201527480
url http://hdl.handle.net/10362/18582
identifier_str_mv TID:201527480
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/embargoedAccess
eu_rights_str_mv embargoedAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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