Factors affecting adolescents’ choice of branded vs. fashionable clothing

Detalhes bibliográficos
Autor(a) principal: Marques, Mónica Sofia Ramos
Data de Publicação: 2011
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/10092
Resumo: A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
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spelling Factors affecting adolescents’ choice of branded vs. fashionable clothingAdolescenceBranded clothingFashionable clothingA Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and EconomicsThe aim of this project is to analyse the importance of branded and fashionable clothing, and which of them is the most important for adolescents when choosing their clothes, according with gender and age. The research analysed how three factors (peers’ influence, materialistic behaviour and self-esteem) affected adolescents’ clothing choices in the Portuguese market. 148 adolescents (12 and 16 years old) participated in the research, by answering a questionnaire. Results show that teenagers do not draw a separation between brands and fashion, and that their clothing preferences reflect their peers’ advices and level of materialism.NSBE - UNLAgante, LuísaRUNMarques, Mónica Sofia Ramos2013-07-11T14:20:21Z2011-062011-06-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/10092enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T03:43:35Zoai:run.unl.pt:10362/10092Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:19:13.774899Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Factors affecting adolescents’ choice of branded vs. fashionable clothing
title Factors affecting adolescents’ choice of branded vs. fashionable clothing
spellingShingle Factors affecting adolescents’ choice of branded vs. fashionable clothing
Marques, Mónica Sofia Ramos
Adolescence
Branded clothing
Fashionable clothing
title_short Factors affecting adolescents’ choice of branded vs. fashionable clothing
title_full Factors affecting adolescents’ choice of branded vs. fashionable clothing
title_fullStr Factors affecting adolescents’ choice of branded vs. fashionable clothing
title_full_unstemmed Factors affecting adolescents’ choice of branded vs. fashionable clothing
title_sort Factors affecting adolescents’ choice of branded vs. fashionable clothing
author Marques, Mónica Sofia Ramos
author_facet Marques, Mónica Sofia Ramos
author_role author
dc.contributor.none.fl_str_mv Agante, Luísa
RUN
dc.contributor.author.fl_str_mv Marques, Mónica Sofia Ramos
dc.subject.por.fl_str_mv Adolescence
Branded clothing
Fashionable clothing
topic Adolescence
Branded clothing
Fashionable clothing
description A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
publishDate 2011
dc.date.none.fl_str_mv 2011-06
2011-06-01T00:00:00Z
2013-07-11T14:20:21Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/10092
url http://hdl.handle.net/10362/10092
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv NSBE - UNL
publisher.none.fl_str_mv NSBE - UNL
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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