Elysian: Get your cultural game on

• Autor(a) principal: Marques, Luana Daniela Teixeira
• Data de Publicação: 2021
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10400.22/19607
• topic: Futebol profissional; Globalização; Transição cultural; Integração; Inclusão; Professional football; Globalization; Cultural transition; Integration; Inclusion; Gestão

The football world is becoming increasingly diversified, due to the intertwining of cultures. This is the outcome of evolution, globalization, and migration, while also being connected to the sport’s new business encounters. Modern-day football squads are the ultimate example of a multicultural bubble, with dissimilar cultures coexisting in a selfenclosed microenvironment. However, the tools provided to individuals facing odd cultural contexts are still lacking on many aspects, therefore the necessary intercultural competence is not achieved. The current dissertation presents contemporary issues in the world of football, mainly related to culture, and other societal problems, through the simultaneous analysis of challenges and advantages faced by professionals to achieve a stable and possible balance between work-life. By identifying the core sociocultural issues, it offers a possible solution through an innovative business idea and concept with a main focus on the Portuguese context. The project “Elysian: Get your cultural game on” intends to improve the intercultural integration and inclusion processes experienced by individuals in modern football, thus benefiting everyone involved. This dissertation presents not only the company and its purpose, but also the plans behind it, from its conception to its possible implementation. Modern football culture encompasses key values such as equality, inclusion, and cultural diversity. Hence, it can perform as an educational tool and become a major influence on contemporary societies. Overall, the aim of this dissertation is to expose an emerging issue in the football world that has been widely neglected, thus generating a more active discussion. Football has the potential not only to improve itself but also everyone that follows it by being an example and playing as a game changer.