Perceived greenwashing and its impact on eco-friendly product purchase
Autor(a) principal: | |
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Data de Publicação: | 2024 |
Outros Autores: | , , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | https://tmstudies.net/index.php/ectms/article/view/2420 |
Resumo: | Notwithstanding the increasing commitment of managers toward environmental sustainability, consumer skepticism remains widespread, often resulting in perceptions of greenwashing. Although greenwashing has been studied by researchers, there is a lack of understanding of how consumers' Perceived greenwashing affects their consumption behavior. The current study aims to investigate how perceived greenwashing impacts consumers’ purchasing behavior of environmentally friendly products. The study used the “theory of planned behavior” and the “theory of perceived risk”. For data analysis, SmartPLS3 was employed. Results confirm that the perceived greenwashing leads to a decrease in the attitude, purchase intention, and purchase behavior of eco-friendly products. Both perceived risk and perceived differentiation also were found to influence purchase intention. These findings confirm the negative impact of greenwashing perception on consumer behavior and highlight the need for transparency and clear environmental claims in product communication. |
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Perceived greenwashing and its impact on eco-friendly product purchaseGreenwashingEco-friendly productsEnvironmental sustainabilityConsumer behaviorNotwithstanding the increasing commitment of managers toward environmental sustainability, consumer skepticism remains widespread, often resulting in perceptions of greenwashing. Although greenwashing has been studied by researchers, there is a lack of understanding of how consumers' Perceived greenwashing affects their consumption behavior. The current study aims to investigate how perceived greenwashing impacts consumers’ purchasing behavior of environmentally friendly products. The study used the “theory of planned behavior” and the “theory of perceived risk”. For data analysis, SmartPLS3 was employed. Results confirm that the perceived greenwashing leads to a decrease in the attitude, purchase intention, and purchase behavior of eco-friendly products. Both perceived risk and perceived differentiation also were found to influence purchase intention. These findings confirm the negative impact of greenwashing perception on consumer behavior and highlight the need for transparency and clear environmental claims in product communication.University of Algarve2024-03-08info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttps://tmstudies.net/index.php/ectms/article/view/2420Revista Encontros Científicos - Tourism & Management Studies; v. 20 n. 2 (2024); 1-12Tourism & Management Studies; Vol. 20 N.º 2 (2024); 1-12Tourism & Management Studies; Vol. 20 No. 2 (2024); 1-12Revista Encontros Científicos - Tourism & Management Studies; Vol. 20 Núm. 2 (2024); 1-122182-8466reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPenghttps://tmstudies.net/index.php/ectms/article/view/2420https://tmstudies.net/index.php/ectms/article/view/2420/2456Copyright (c) 2024 Tourism & Management Studiesinfo:eu-repo/semantics/openAccessShabani shojaei, AlirezaBarbosa, BelemOliveira, ZailaRegalo Coelho, Ana Maria2024-03-13T23:28:10Zoai:ojs.pkp.sfu.ca:article/2420Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T01:59:20.717999Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Perceived greenwashing and its impact on eco-friendly product purchase |
title |
Perceived greenwashing and its impact on eco-friendly product purchase |
spellingShingle |
Perceived greenwashing and its impact on eco-friendly product purchase Shabani shojaei, Alireza Greenwashing Eco-friendly products Environmental sustainability Consumer behavior |
title_short |
Perceived greenwashing and its impact on eco-friendly product purchase |
title_full |
Perceived greenwashing and its impact on eco-friendly product purchase |
title_fullStr |
Perceived greenwashing and its impact on eco-friendly product purchase |
title_full_unstemmed |
Perceived greenwashing and its impact on eco-friendly product purchase |
title_sort |
Perceived greenwashing and its impact on eco-friendly product purchase |
author |
Shabani shojaei, Alireza |
author_facet |
Shabani shojaei, Alireza Barbosa, Belem Oliveira, Zaila Regalo Coelho, Ana Maria |
author_role |
author |
author2 |
Barbosa, Belem Oliveira, Zaila Regalo Coelho, Ana Maria |
author2_role |
author author author |
dc.contributor.author.fl_str_mv |
Shabani shojaei, Alireza Barbosa, Belem Oliveira, Zaila Regalo Coelho, Ana Maria |
dc.subject.por.fl_str_mv |
Greenwashing Eco-friendly products Environmental sustainability Consumer behavior |
topic |
Greenwashing Eco-friendly products Environmental sustainability Consumer behavior |
description |
Notwithstanding the increasing commitment of managers toward environmental sustainability, consumer skepticism remains widespread, often resulting in perceptions of greenwashing. Although greenwashing has been studied by researchers, there is a lack of understanding of how consumers' Perceived greenwashing affects their consumption behavior. The current study aims to investigate how perceived greenwashing impacts consumers’ purchasing behavior of environmentally friendly products. The study used the “theory of planned behavior” and the “theory of perceived risk”. For data analysis, SmartPLS3 was employed. Results confirm that the perceived greenwashing leads to a decrease in the attitude, purchase intention, and purchase behavior of eco-friendly products. Both perceived risk and perceived differentiation also were found to influence purchase intention. These findings confirm the negative impact of greenwashing perception on consumer behavior and highlight the need for transparency and clear environmental claims in product communication. |
publishDate |
2024 |
dc.date.none.fl_str_mv |
2024-03-08 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://tmstudies.net/index.php/ectms/article/view/2420 |
url |
https://tmstudies.net/index.php/ectms/article/view/2420 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
https://tmstudies.net/index.php/ectms/article/view/2420 https://tmstudies.net/index.php/ectms/article/view/2420/2456 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2024 Tourism & Management Studies info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2024 Tourism & Management Studies |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
University of Algarve |
publisher.none.fl_str_mv |
University of Algarve |
dc.source.none.fl_str_mv |
Revista Encontros Científicos - Tourism & Management Studies; v. 20 n. 2 (2024); 1-12 Tourism & Management Studies; Vol. 20 N.º 2 (2024); 1-12 Tourism & Management Studies; Vol. 20 No. 2 (2024); 1-12 Revista Encontros Científicos - Tourism & Management Studies; Vol. 20 Núm. 2 (2024); 1-12 2182-8466 reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
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RCAAP |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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1799137076960034816 |