How is the market opportunity and the competitive landscape

Detalhes bibliográficos
Autor(a) principal: Pinhal, Cláudia Maria Amade
Data de Publicação: 2022
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/140032
Resumo: To analyse how to monetize Ajuda de Mãe (AdM) services for non-beneficiary mothers, the following paper focused on the market analysis. Firstly, the competition analysis performed proved that there is market space for AdM to position itself as an affordable high-quality organization. It also reinforced that its services -Psychology Consultations, Parenting Workshops, Courses and Breastfeeding Support -have potential to be commercialised. Thereafter, a demographic, social and economic analysis concluded that AdM’s market is composed by 4450 pregnant women and recent mothers, aged between 25 to 34 years old with a stable career, living in Lisbon.
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spelling How is the market opportunity and the competitive landscapeSocial enterprisePositioningSocial impactManagementTargetingMarket reseachDomínio/Área Científica::Ciências Sociais::Economia e GestãoTo analyse how to monetize Ajuda de Mãe (AdM) services for non-beneficiary mothers, the following paper focused on the market analysis. Firstly, the competition analysis performed proved that there is market space for AdM to position itself as an affordable high-quality organization. It also reinforced that its services -Psychology Consultations, Parenting Workshops, Courses and Breastfeeding Support -have potential to be commercialised. Thereafter, a demographic, social and economic analysis concluded that AdM’s market is composed by 4450 pregnant women and recent mothers, aged between 25 to 34 years old with a stable career, living in Lisbon.Pita, José MiguelRUNPinhal, Cláudia Maria Amade2022-06-15T16:10:28Z2022-01-172022-01-172022-01-17T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/140032TID:202997413enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:17:10Zoai:run.unl.pt:10362/140032Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:49:33.654061Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv How is the market opportunity and the competitive landscape
title How is the market opportunity and the competitive landscape
spellingShingle How is the market opportunity and the competitive landscape
Pinhal, Cláudia Maria Amade
Social enterprise
Positioning
Social impact
Management
Targeting
Market reseach
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short How is the market opportunity and the competitive landscape
title_full How is the market opportunity and the competitive landscape
title_fullStr How is the market opportunity and the competitive landscape
title_full_unstemmed How is the market opportunity and the competitive landscape
title_sort How is the market opportunity and the competitive landscape
author Pinhal, Cláudia Maria Amade
author_facet Pinhal, Cláudia Maria Amade
author_role author
dc.contributor.none.fl_str_mv Pita, José Miguel
RUN
dc.contributor.author.fl_str_mv Pinhal, Cláudia Maria Amade
dc.subject.por.fl_str_mv Social enterprise
Positioning
Social impact
Management
Targeting
Market reseach
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Social enterprise
Positioning
Social impact
Management
Targeting
Market reseach
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description To analyse how to monetize Ajuda de Mãe (AdM) services for non-beneficiary mothers, the following paper focused on the market analysis. Firstly, the competition analysis performed proved that there is market space for AdM to position itself as an affordable high-quality organization. It also reinforced that its services -Psychology Consultations, Parenting Workshops, Courses and Breastfeeding Support -have potential to be commercialised. Thereafter, a demographic, social and economic analysis concluded that AdM’s market is composed by 4450 pregnant women and recent mothers, aged between 25 to 34 years old with a stable career, living in Lisbon.
publishDate 2022
dc.date.none.fl_str_mv 2022-06-15T16:10:28Z
2022-01-17
2022-01-17
2022-01-17T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/140032
TID:202997413
url http://hdl.handle.net/10362/140032
identifier_str_mv TID:202997413
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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