Impacts of the Covid-19 pandemic: Consumer behaviour in the coffee market

• Autor(a) principal: Venes, Afonso
• Data de Publicação: 2022
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10071/27157
• topic: Pandemia -- Pandemic; COVID-19; Comportamento do consumidor -- Consumer behavior; Online shopping; Sustentabilidade -- Sustainability; Café -- Coffee; FMCG; Retail; Comércio online; Retalho

In 2020 the world faced the covid-19 pandemic, which feelings such as insecurity and the lack of knowledge about the disease, forced governments from around the world to take measures that limited the social contact in order to preserve the safety and health of the populations of their countries. These measures caused changes in the consumption behaviours of consumers regarding the coffee, which is a culturally consumed product for the Portuguese population, not only for its benefits, but also because of the moments of socialization when coffee usually is consumed. The objective of this study was to evaluate the impacts that the pandemic had in the coffee consumption habits of the Portuguese families before and during the pandemic and understand what the behavioural perspectives are in the post-pandemic situation after this world crisis is over. It was possible to conclude that not only the Portuguese population changed their coffee consumption in the specific establishments for its consumption at home, but also that a lot of uncertainty regarding the future remains. It was also possible to identify that this is an opportunity for companies to invest more in online commerce since the impossibility of social contact emphasized the necessity for other solutions and consumers saw the online commerce as one of the options. Sustainability, on the other hand, even though it is developing a more important role in consumers’ shopping decisions, it still needs to improve in a way that it gets more consumers to adhere to the sustainable cause regardless of each families’ characteristics.