One Country, Two Polarised Audiences: Estonia and the Deficiency of the Audiovisual Media Services Directive

Detalhes bibliográficos
Autor(a) principal: Jõesaar, Andres
Data de Publicação: 2015
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: https://doi.org/10.17645/mac.v3i4.383
Resumo: This article argues that until recent times, the Estonian media policy has mainly been interpreted as an economic issue and it did not account for the strategic need to build a comprehensive media field to serve all groups in society. This has happened despite the fact the Estonian media policy is in line with the European Union (EU) media policy, which should ensure freedom of information, diversity of opinion and media pluralism. Findings of the Estonian case study show that despite these noble aims, Estonia has two radically different information fields: one for Estonian speaking audiences and one for Russian speakers. Events in Ukraine have added to the democratic media policy paradigm a question of national security. Now it is a challenge for the policy makers to unite polarised media fields and how to minimise the impact of Russian propaganda. On the EU level, one supportive measure could be a revision of the Audiovisual Media Service Directive.
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spelling One Country, Two Polarised Audiences: Estonia and the Deficiency of the Audiovisual Media Services DirectiveEstonia; media for minorities; public service broadcasting; Russian language mediaThis article argues that until recent times, the Estonian media policy has mainly been interpreted as an economic issue and it did not account for the strategic need to build a comprehensive media field to serve all groups in society. This has happened despite the fact the Estonian media policy is in line with the European Union (EU) media policy, which should ensure freedom of information, diversity of opinion and media pluralism. Findings of the Estonian case study show that despite these noble aims, Estonia has two radically different information fields: one for Estonian speaking audiences and one for Russian speakers. Events in Ukraine have added to the democratic media policy paradigm a question of national security. Now it is a challenge for the policy makers to unite polarised media fields and how to minimise the impact of Russian propaganda. On the EU level, one supportive measure could be a revision of the Audiovisual Media Service Directive.Cogitatio2015-12-29info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttps://doi.org/10.17645/mac.v3i4.383oai:ojs.cogitatiopress.com:article/383Media and Communication; Vol 3, No 4 (2015): Turbulences of the Central and Eastern European Media; 45-512183-2439reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPenghttps://www.cogitatiopress.com/mediaandcommunication/article/view/383https://doi.org/10.17645/mac.v3i4.383https://www.cogitatiopress.com/mediaandcommunication/article/view/383/383Copyright (c) 2015 Andres Jõesaarhttp://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessJõesaar, Andres2022-12-20T10:57:45Zoai:ojs.cogitatiopress.com:article/383Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T16:20:28.967676Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv One Country, Two Polarised Audiences: Estonia and the Deficiency of the Audiovisual Media Services Directive
title One Country, Two Polarised Audiences: Estonia and the Deficiency of the Audiovisual Media Services Directive
spellingShingle One Country, Two Polarised Audiences: Estonia and the Deficiency of the Audiovisual Media Services Directive
Jõesaar, Andres
Estonia; media for minorities; public service broadcasting; Russian language media
title_short One Country, Two Polarised Audiences: Estonia and the Deficiency of the Audiovisual Media Services Directive
title_full One Country, Two Polarised Audiences: Estonia and the Deficiency of the Audiovisual Media Services Directive
title_fullStr One Country, Two Polarised Audiences: Estonia and the Deficiency of the Audiovisual Media Services Directive
title_full_unstemmed One Country, Two Polarised Audiences: Estonia and the Deficiency of the Audiovisual Media Services Directive
title_sort One Country, Two Polarised Audiences: Estonia and the Deficiency of the Audiovisual Media Services Directive
author Jõesaar, Andres
author_facet Jõesaar, Andres
author_role author
dc.contributor.author.fl_str_mv Jõesaar, Andres
dc.subject.por.fl_str_mv Estonia; media for minorities; public service broadcasting; Russian language media
topic Estonia; media for minorities; public service broadcasting; Russian language media
description This article argues that until recent times, the Estonian media policy has mainly been interpreted as an economic issue and it did not account for the strategic need to build a comprehensive media field to serve all groups in society. This has happened despite the fact the Estonian media policy is in line with the European Union (EU) media policy, which should ensure freedom of information, diversity of opinion and media pluralism. Findings of the Estonian case study show that despite these noble aims, Estonia has two radically different information fields: one for Estonian speaking audiences and one for Russian speakers. Events in Ukraine have added to the democratic media policy paradigm a question of national security. Now it is a challenge for the policy makers to unite polarised media fields and how to minimise the impact of Russian propaganda. On the EU level, one supportive measure could be a revision of the Audiovisual Media Service Directive.
publishDate 2015
dc.date.none.fl_str_mv 2015-12-29
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://doi.org/10.17645/mac.v3i4.383
oai:ojs.cogitatiopress.com:article/383
url https://doi.org/10.17645/mac.v3i4.383
identifier_str_mv oai:ojs.cogitatiopress.com:article/383
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv https://www.cogitatiopress.com/mediaandcommunication/article/view/383
https://doi.org/10.17645/mac.v3i4.383
https://www.cogitatiopress.com/mediaandcommunication/article/view/383/383
dc.rights.driver.fl_str_mv Copyright (c) 2015 Andres Jõesaar
http://creativecommons.org/licenses/by/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2015 Andres Jõesaar
http://creativecommons.org/licenses/by/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Cogitatio
publisher.none.fl_str_mv Cogitatio
dc.source.none.fl_str_mv Media and Communication; Vol 3, No 4 (2015): Turbulences of the Central and Eastern European Media; 45-51
2183-2439
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
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repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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