Attractiveness of social media influencers – is it always beneficial – the role of social comparison and similarity

Detalhes bibliográficos
Autor(a) principal: Paunovic, Marija
Data de Publicação: 2022
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/134083
Resumo: Dissertation presented as the partial requirement for obtaining a Master's degree in Statistics and Information Management, specialization in Marketing Research and CRM
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spelling Attractiveness of social media influencers – is it always beneficial – the role of social comparison and similarityInfluencersTravellingSocial comparison and AttractivenessDissertation presented as the partial requirement for obtaining a Master's degree in Statistics and Information Management, specialization in Marketing Research and CRMSocial media platforms became one of the most important online markets for every brand and today’s society spends an immense amount of time on social media, which can be seen as an outstanding opportunity for different business segments. Sharing any kind of traveling experience and promoting it can generate different emotional reactions, which can lead to traveling intentions. Based on this, the purpose of this paper is to discuss the importance of Instagram travel influencers and to verify how attractiveness, jealousy and self-presentation influence the intention to travel. The exploratory study was conducted in February 2021on general public, where it was obtained 200 valid responses. PLS-SEM findings indicate that there is a major influence on travel intentions, caused by attractiveness and jealousy.Shuqair, SalehRUNPaunovic, Marija2022-03-08T15:45:56Z2022-01-272022-01-27T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/134083TID:202958396enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:12:32Zoai:run.unl.pt:10362/134083Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:47:59.149448Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Attractiveness of social media influencers – is it always beneficial – the role of social comparison and similarity
title Attractiveness of social media influencers – is it always beneficial – the role of social comparison and similarity
spellingShingle Attractiveness of social media influencers – is it always beneficial – the role of social comparison and similarity
Paunovic, Marija
Influencers
Travelling
Social comparison and Attractiveness
title_short Attractiveness of social media influencers – is it always beneficial – the role of social comparison and similarity
title_full Attractiveness of social media influencers – is it always beneficial – the role of social comparison and similarity
title_fullStr Attractiveness of social media influencers – is it always beneficial – the role of social comparison and similarity
title_full_unstemmed Attractiveness of social media influencers – is it always beneficial – the role of social comparison and similarity
title_sort Attractiveness of social media influencers – is it always beneficial – the role of social comparison and similarity
author Paunovic, Marija
author_facet Paunovic, Marija
author_role author
dc.contributor.none.fl_str_mv Shuqair, Saleh
RUN
dc.contributor.author.fl_str_mv Paunovic, Marija
dc.subject.por.fl_str_mv Influencers
Travelling
Social comparison and Attractiveness
topic Influencers
Travelling
Social comparison and Attractiveness
description Dissertation presented as the partial requirement for obtaining a Master's degree in Statistics and Information Management, specialization in Marketing Research and CRM
publishDate 2022
dc.date.none.fl_str_mv 2022-03-08T15:45:56Z
2022-01-27
2022-01-27T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/134083
TID:202958396
url http://hdl.handle.net/10362/134083
identifier_str_mv TID:202958396
dc.language.iso.fl_str_mv eng
language eng
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eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
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repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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