The impact of digital literacy and privacy concerns on online behavior when AI is involved

Detalhes bibliográficos
Autor(a) principal: Castro, Margarida Castanho Plácido
Data de Publicação: 2023
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/159952
Resumo: Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Knowledge Management and Business Intelligence
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spelling The impact of digital literacy and privacy concerns on online behavior when AI is involvedDigital LiteracyPrivacy concernsE-commerceArtificial IntelligenceOnline purchasing behaviorSDG 3 - Good health and well-beingSDG 4 - Quality educationSDG 9 - Industry, innovation and infrastructureSDG 10 - Reduced inequalitiesDomínio/Área Científica::Ciências Naturais::Ciências da Computação e da InformaçãoDissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Knowledge Management and Business IntelligenceWith digital transformation and the rise of e-commerce, it is crucial to study online consumer behavior, especially when considering technologies like Artificial Intelligence (AI). Thus, this study intends to develop and validate an online behavior conceptual model that investigates the effects of both digital literacy and privacy concerns on online purchase intention when AI is used in e-commerce. The model is empirically tested resorting to partial least squares structural equation modeling (PLS-SEM), being based on an online questionnaire with 163 Portuguese participants. The results confirmed the acceptance of most of the proposed hypotheses and explained 48% of the variation in attitude and 60% of the variation in purchase intention. This study’s contributions will allow companies, policymakers and individuals to understand the impact of digital literacy and privacy concerns on consumer purchase intention.Pinto, Diego CostaRUNCastro, Margarida Castanho Plácido2023-10-242026-10-24T00:00:00Z2023-10-24T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/159952TID:203387970enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:42:29Zoai:run.unl.pt:10362/159952Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:57:47.601116Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv The impact of digital literacy and privacy concerns on online behavior when AI is involved
title The impact of digital literacy and privacy concerns on online behavior when AI is involved
spellingShingle The impact of digital literacy and privacy concerns on online behavior when AI is involved
Castro, Margarida Castanho Plácido
Digital Literacy
Privacy concerns
E-commerce
Artificial Intelligence
Online purchasing behavior
SDG 3 - Good health and well-being
SDG 4 - Quality education
SDG 9 - Industry, innovation and infrastructure
SDG 10 - Reduced inequalities
Domínio/Área Científica::Ciências Naturais::Ciências da Computação e da Informação
title_short The impact of digital literacy and privacy concerns on online behavior when AI is involved
title_full The impact of digital literacy and privacy concerns on online behavior when AI is involved
title_fullStr The impact of digital literacy and privacy concerns on online behavior when AI is involved
title_full_unstemmed The impact of digital literacy and privacy concerns on online behavior when AI is involved
title_sort The impact of digital literacy and privacy concerns on online behavior when AI is involved
author Castro, Margarida Castanho Plácido
author_facet Castro, Margarida Castanho Plácido
author_role author
dc.contributor.none.fl_str_mv Pinto, Diego Costa
RUN
dc.contributor.author.fl_str_mv Castro, Margarida Castanho Plácido
dc.subject.por.fl_str_mv Digital Literacy
Privacy concerns
E-commerce
Artificial Intelligence
Online purchasing behavior
SDG 3 - Good health and well-being
SDG 4 - Quality education
SDG 9 - Industry, innovation and infrastructure
SDG 10 - Reduced inequalities
Domínio/Área Científica::Ciências Naturais::Ciências da Computação e da Informação
topic Digital Literacy
Privacy concerns
E-commerce
Artificial Intelligence
Online purchasing behavior
SDG 3 - Good health and well-being
SDG 4 - Quality education
SDG 9 - Industry, innovation and infrastructure
SDG 10 - Reduced inequalities
Domínio/Área Científica::Ciências Naturais::Ciências da Computação e da Informação
description Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Knowledge Management and Business Intelligence
publishDate 2023
dc.date.none.fl_str_mv 2023-10-24
2023-10-24T00:00:00Z
2026-10-24T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/159952
TID:203387970
url http://hdl.handle.net/10362/159952
identifier_str_mv TID:203387970
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/embargoedAccess
eu_rights_str_mv embargoedAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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