The impact of eWOM: a study on the adoption of opinions on consumer online communities

Detalhes bibliográficos
Autor(a) principal: Ferreira, Jorge Brantes
Data de Publicação: 2024
Outros Autores: Freitas, Angilberto, Guarana, Eduardo Rocha, Lima, Thais Vieira de, Rodrigues, Juliana Werneck, Giovannini, Cristiane Junqueira
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: https://tmstudies.net/index.php/ectms/article/view/887
Resumo: Internet has revolutionized word-of-mouth marketing. Once face-to-face, word-of-mouth communications can now be exchanged globally via a multitude of platforms, allowing virtual strangers to share information regardless of geographical boundaries. This study aims to evaluate factors affecting the adoption of information among members of online consumer communities. Structural Equation Modelling (SEM) was used to analyze data from a 288 respondent sample acquired via survey and results indicate that information utility, majorly driven by its relevance and reliability, is crucial for information adoption processes.
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spelling The impact of eWOM: a study on the adoption of opinions on consumer online communitiesO impacto do boca-a-boca online: um estudo sobre a adoção de opiniões em comunidades virtuais de turismoe-commerceeWOMconsumer behaviorInternet has revolutionized word-of-mouth marketing. Once face-to-face, word-of-mouth communications can now be exchanged globally via a multitude of platforms, allowing virtual strangers to share information regardless of geographical boundaries. This study aims to evaluate factors affecting the adoption of information among members of online consumer communities. Structural Equation Modelling (SEM) was used to analyze data from a 288 respondent sample acquired via survey and results indicate that information utility, majorly driven by its relevance and reliability, is crucial for information adoption processes.A internet causou uma verdadeira revolução no marketing boca-a-boca. Essa comunicação, que antes demandava o contato pessoal, agora é compartilhada globalmente por meio de plataformas virtuais entre indivíduos desconhecidos e geograficamente dispersos. O objetivo deste estudo é avaliar os fatores que afetam a adoção de informações em comunidades de consumidores online. Com uma amostra de 288 respondentes, os dados obtidos foram analisados por meio da modelagem de equações estruturais. Os resultados apontam que a percepção de utilidade das informações se mostrou importante para o processo de adoção das opiniões, sendo a relevância e a confiabilidade da fonte os fatores que mais influenciaram a utilidade percebida.University of Algarve2024-01-10info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttps://tmstudies.net/index.php/ectms/article/view/887Revista Encontros Científicos - Tourism & Management Studies; v. 12 n. 2 (2016); 28-37Tourism & Management Studies; Vol. 12 N.º 2 (2016); 28-37Tourism & Management Studies; Vol. 12 No. 2 (2016); 28-37Revista Encontros Científicos - Tourism & Management Studies; Vol. 12 Núm. 2 (2016); 28-372182-8466reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPenghttps://tmstudies.net/index.php/ectms/article/view/887https://tmstudies.net/index.php/ectms/article/view/887/2370Copyright (c) 2016 Tourism & Management Studiesinfo:eu-repo/semantics/openAccessFerreira, Jorge BrantesFreitas, AngilbertoGuarana, Eduardo RochaLima, Thais Vieira deRodrigues, Juliana WerneckGiovannini, Cristiane Junqueira2024-01-17T15:29:19Zoai:ojs.pkp.sfu.ca:article/887Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T00:56:25.202858Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv The impact of eWOM: a study on the adoption of opinions on consumer online communities
O impacto do boca-a-boca online: um estudo sobre a adoção de opiniões em comunidades virtuais de turismo
title The impact of eWOM: a study on the adoption of opinions on consumer online communities
spellingShingle The impact of eWOM: a study on the adoption of opinions on consumer online communities
Ferreira, Jorge Brantes
e-commerce
eWOM
consumer behavior
title_short The impact of eWOM: a study on the adoption of opinions on consumer online communities
title_full The impact of eWOM: a study on the adoption of opinions on consumer online communities
title_fullStr The impact of eWOM: a study on the adoption of opinions on consumer online communities
title_full_unstemmed The impact of eWOM: a study on the adoption of opinions on consumer online communities
title_sort The impact of eWOM: a study on the adoption of opinions on consumer online communities
author Ferreira, Jorge Brantes
author_facet Ferreira, Jorge Brantes
Freitas, Angilberto
Guarana, Eduardo Rocha
Lima, Thais Vieira de
Rodrigues, Juliana Werneck
Giovannini, Cristiane Junqueira
author_role author
author2 Freitas, Angilberto
Guarana, Eduardo Rocha
Lima, Thais Vieira de
Rodrigues, Juliana Werneck
Giovannini, Cristiane Junqueira
author2_role author
author
author
author
author
dc.contributor.author.fl_str_mv Ferreira, Jorge Brantes
Freitas, Angilberto
Guarana, Eduardo Rocha
Lima, Thais Vieira de
Rodrigues, Juliana Werneck
Giovannini, Cristiane Junqueira
dc.subject.por.fl_str_mv e-commerce
eWOM
consumer behavior
topic e-commerce
eWOM
consumer behavior
description Internet has revolutionized word-of-mouth marketing. Once face-to-face, word-of-mouth communications can now be exchanged globally via a multitude of platforms, allowing virtual strangers to share information regardless of geographical boundaries. This study aims to evaluate factors affecting the adoption of information among members of online consumer communities. Structural Equation Modelling (SEM) was used to analyze data from a 288 respondent sample acquired via survey and results indicate that information utility, majorly driven by its relevance and reliability, is crucial for information adoption processes.
publishDate 2024
dc.date.none.fl_str_mv 2024-01-10
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://tmstudies.net/index.php/ectms/article/view/887
url https://tmstudies.net/index.php/ectms/article/view/887
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv https://tmstudies.net/index.php/ectms/article/view/887
https://tmstudies.net/index.php/ectms/article/view/887/2370
dc.rights.driver.fl_str_mv Copyright (c) 2016 Tourism & Management Studies
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2016 Tourism & Management Studies
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv University of Algarve
publisher.none.fl_str_mv University of Algarve
dc.source.none.fl_str_mv Revista Encontros Científicos - Tourism & Management Studies; v. 12 n. 2 (2016); 28-37
Tourism & Management Studies; Vol. 12 N.º 2 (2016); 28-37
Tourism & Management Studies; Vol. 12 No. 2 (2016); 28-37
Revista Encontros Científicos - Tourism & Management Studies; Vol. 12 Núm. 2 (2016); 28-37
2182-8466
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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