Philip Morris international delivering a smoke-free future - are Sdgs the solution? a new playing field

Detalhes bibliográficos
Autor(a) principal: Neves, Alice Guerra Barosa Jardim
Data de Publicação: 2021
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/138436
Resumo: The work project consists of a case study, teaching note and project evaluation report on Philip Morris International’s (PMI) mission of delivering a smoke-free future. The case study pre-sents the company’s transformation and introduces PMI’s next-generation product IQOS that is said to have the potential to be less harmful than conventional cigarettes. The evaluation report analyses and provides recommendations for PMI’s main challenges: widespread mistrust from stakeholders and lack of awareness for IQOS. This teaching note expands on the concepts of sustainability, the introduction of SDGs practices, impact measurement, and their relevance for such a transformation.
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spelling Philip Morris international delivering a smoke-free future - are Sdgs the solution? a new playing fieldInternational businessSustainabilityEconomic growth & developmentGlobalizationSocial impactDigitalizationSdgGeoeconomicsDiplomacyPrivate sectorInternational relationsSustainable developmentDomínio/Área Científica::Ciências Sociais::Economia e GestãoThe work project consists of a case study, teaching note and project evaluation report on Philip Morris International’s (PMI) mission of delivering a smoke-free future. The case study pre-sents the company’s transformation and introduces PMI’s next-generation product IQOS that is said to have the potential to be less harmful than conventional cigarettes. The evaluation report analyses and provides recommendations for PMI’s main challenges: widespread mistrust from stakeholders and lack of awareness for IQOS. This teaching note expands on the concepts of sustainability, the introduction of SDGs practices, impact measurement, and their relevance for such a transformation.Traça, Daniel Abel Monteiro PalharesOliveira, Vitorino Alberto MelloPortas, Paulo Sacadura CabralRUNNeves, Alice Guerra Barosa Jardim2022-05-23T15:06:34Z2022-01-112021-12-172022-01-11T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/138436TID:202973638enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:15:40Zoai:run.unl.pt:10362/138436Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:49:04.876641Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Philip Morris international delivering a smoke-free future - are Sdgs the solution? a new playing field
title Philip Morris international delivering a smoke-free future - are Sdgs the solution? a new playing field
spellingShingle Philip Morris international delivering a smoke-free future - are Sdgs the solution? a new playing field
Neves, Alice Guerra Barosa Jardim
International business
Sustainability
Economic growth & development
Globalization
Social impact
Digitalization
Sdg
Geoeconomics
Diplomacy
Private sector
International relations
Sustainable development
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Philip Morris international delivering a smoke-free future - are Sdgs the solution? a new playing field
title_full Philip Morris international delivering a smoke-free future - are Sdgs the solution? a new playing field
title_fullStr Philip Morris international delivering a smoke-free future - are Sdgs the solution? a new playing field
title_full_unstemmed Philip Morris international delivering a smoke-free future - are Sdgs the solution? a new playing field
title_sort Philip Morris international delivering a smoke-free future - are Sdgs the solution? a new playing field
author Neves, Alice Guerra Barosa Jardim
author_facet Neves, Alice Guerra Barosa Jardim
author_role author
dc.contributor.none.fl_str_mv Traça, Daniel Abel Monteiro Palhares
Oliveira, Vitorino Alberto Mello
Portas, Paulo Sacadura Cabral
RUN
dc.contributor.author.fl_str_mv Neves, Alice Guerra Barosa Jardim
dc.subject.por.fl_str_mv International business
Sustainability
Economic growth & development
Globalization
Social impact
Digitalization
Sdg
Geoeconomics
Diplomacy
Private sector
International relations
Sustainable development
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic International business
Sustainability
Economic growth & development
Globalization
Social impact
Digitalization
Sdg
Geoeconomics
Diplomacy
Private sector
International relations
Sustainable development
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description The work project consists of a case study, teaching note and project evaluation report on Philip Morris International’s (PMI) mission of delivering a smoke-free future. The case study pre-sents the company’s transformation and introduces PMI’s next-generation product IQOS that is said to have the potential to be less harmful than conventional cigarettes. The evaluation report analyses and provides recommendations for PMI’s main challenges: widespread mistrust from stakeholders and lack of awareness for IQOS. This teaching note expands on the concepts of sustainability, the introduction of SDGs practices, impact measurement, and their relevance for such a transformation.
publishDate 2021
dc.date.none.fl_str_mv 2021-12-17
2022-05-23T15:06:34Z
2022-01-11
2022-01-11T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/138436
TID:202973638
url http://hdl.handle.net/10362/138436
identifier_str_mv TID:202973638
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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