Philip Morris international delivering a smoke-free future - launching a product in a highly regulated environment

Detalhes bibliográficos
Autor(a) principal: Avondo, Timothy
Data de Publicação: 2021
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/145510
Resumo: The work project consists of a case study, teaching note and project evaluation report on Philip Morris International’s mission of delivering a smoke-free future. The case study presents the company’s transformation and introduces PMI’s next-generation product IQOS that is said to have the potential to be less harmful than conventional cigarettes. The teaching note focuses on the impact of regulators on heated tobacco products. The evaluation report analyzes and provides recommendations for PMI’s main challenges: widespread mistrust from stakeholders and lack of awareness for IQOS.
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spelling Philip Morris international delivering a smoke-free future - launching a product in a highly regulated environmentInternational businessStrategySustainabilityCompetitive advantageSocial impactCorporate social responsibilitySdgSustainable developmentDisruptive innovationDomínio/Área Científica::Ciências Sociais::Economia e GestãoThe work project consists of a case study, teaching note and project evaluation report on Philip Morris International’s mission of delivering a smoke-free future. The case study presents the company’s transformation and introduces PMI’s next-generation product IQOS that is said to have the potential to be less harmful than conventional cigarettes. The teaching note focuses on the impact of regulators on heated tobacco products. The evaluation report analyzes and provides recommendations for PMI’s main challenges: widespread mistrust from stakeholders and lack of awareness for IQOS.Traça, Daniel Abel Monteiro PalharesOliveira, Vitorino Alberto MelloPortas, Paulo Sacadura CabralRUNAvondo, Timothy2022-11-15T11:14:32Z2022-01-112021-12-172022-01-11T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/145510TID:203082699enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:25:56Zoai:run.unl.pt:10362/145510Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:52:07.142244Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Philip Morris international delivering a smoke-free future - launching a product in a highly regulated environment
title Philip Morris international delivering a smoke-free future - launching a product in a highly regulated environment
spellingShingle Philip Morris international delivering a smoke-free future - launching a product in a highly regulated environment
Avondo, Timothy
International business
Strategy
Sustainability
Competitive advantage
Social impact
Corporate social responsibility
Sdg
Sustainable development
Disruptive innovation
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Philip Morris international delivering a smoke-free future - launching a product in a highly regulated environment
title_full Philip Morris international delivering a smoke-free future - launching a product in a highly regulated environment
title_fullStr Philip Morris international delivering a smoke-free future - launching a product in a highly regulated environment
title_full_unstemmed Philip Morris international delivering a smoke-free future - launching a product in a highly regulated environment
title_sort Philip Morris international delivering a smoke-free future - launching a product in a highly regulated environment
author Avondo, Timothy
author_facet Avondo, Timothy
author_role author
dc.contributor.none.fl_str_mv Traça, Daniel Abel Monteiro Palhares
Oliveira, Vitorino Alberto Mello
Portas, Paulo Sacadura Cabral
RUN
dc.contributor.author.fl_str_mv Avondo, Timothy
dc.subject.por.fl_str_mv International business
Strategy
Sustainability
Competitive advantage
Social impact
Corporate social responsibility
Sdg
Sustainable development
Disruptive innovation
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic International business
Strategy
Sustainability
Competitive advantage
Social impact
Corporate social responsibility
Sdg
Sustainable development
Disruptive innovation
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description The work project consists of a case study, teaching note and project evaluation report on Philip Morris International’s mission of delivering a smoke-free future. The case study presents the company’s transformation and introduces PMI’s next-generation product IQOS that is said to have the potential to be less harmful than conventional cigarettes. The teaching note focuses on the impact of regulators on heated tobacco products. The evaluation report analyzes and provides recommendations for PMI’s main challenges: widespread mistrust from stakeholders and lack of awareness for IQOS.
publishDate 2021
dc.date.none.fl_str_mv 2021-12-17
2022-11-15T11:14:32Z
2022-01-11
2022-01-11T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/145510
TID:203082699
url http://hdl.handle.net/10362/145510
identifier_str_mv TID:203082699
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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